E-commerce Marketing Mastery Course – Ezra Firestone

Description

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Companies need e-commerce marketing specialists. This program will teach you absolutely everything you need to optimize any e-commerce store to generate more sales & profit.

You’ll know how to optimize an e-commerce website, how to generate e-commerce traffic, how to write e-commerce emails, and much more.

What you will learn?

The Architecture Of A Successful E-commerce Store

Discover the 8 critical elements of a profitable e-commerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services

Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System

Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email Automation

Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

Description

Course Details

Module 1:

The E-commerce Ecosystem

• Lesson 1 – What to Expect From This Course
• Lesson 2 – The State of Ecommerce
• Lesson 3 – Mobile Commerce: We’ve Gone Touch
• Lesson 4 – Understanding the E-commerce Ecosystem
• Lesson 5 – Technology Stack: E-commerce Platform
• Lesson 6 – Switching E-commerce Platforms
• Lesson 7 – Technology Stack: Email Service Providers
• Lesson 8 – Technology Stack: Help Desk
• Lesson 9 – Technology Stack: Live Chat, Video and Other
• Lesson 10 – Analytics & Tracking
• Lesson 11 – Your Mission, Story & Purpose

Module 2:

Core Store Architecture

• Lesson 1 – What is the Core Store Architecture?
• Lesson 2 – Key Content Assets
• Lesson 3 – More Information Pages
• Lesson 4 – The Post-Opt-In Thank You Video
• Lesson 5 – The Home Page
• Lesson 6 – A Deep Dive On More Information Pages

Module 3:

Get More From Your Store

• Lesson 1 – How to Get More From Your Store
• Lesson 2 – Proven Winners: Header
• Lesson 3 – Proven Winners: Footer
• Lesson 4 – Proven Winners: Home Page
• Lesson 5 – Proven Winners: Category/Store Pages
• Lesson 6 – Proven Winners: Product Details
• Lesson 7 – Proven Winners: Shopping Cart & Checkout
• Lesson 8 – 3rd Party Applications & Plugins
• Lesson 9 – Social Selling

Module 4:

Email Automation Sequences

• Lesson 1 – What Are Email Automation Sequences?
• Lesson 2 – The Pre-Purchase Email Sequence
• Lesson 3 – The Cart Abandonment Email Sequence
• Lesson 4 – The Post Purchase Email Sequence (Part 1)
• Lesson 5 – The Post Purchase Email Sequence (Part 2)
• Lesson 6 – Refining Your Customer Service
• Lesson 7 – Adding Package Inserts

Module 5:

Content Amplification & List Nurturing

• Lesson 1 – What is Content Amplification & List Nurture?
• Lesson 2 – Creating Content for Amplification
• Lesson 3 – Content Optimization
• Lesson 4 – Syndicating Content
• Lesson 5 – Content Optimization
• Lesson 6 – Creating Content Engagement

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