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FATC Lead Gen – Cat Howell


EVEN WITH the most stringent of audits, it can be hard to tell how results are going to pan out – especially in the early stages – and with the platform CONSTANTLY changing, it’s even harder to stay relevant to what’s working right this moment (because the reality is that what worked last week oftentimes isn’t going to cut it anymore). 

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Upgrade Your Business With Hands On Support (AKA Your Dream Team) To Help Fix Your Facebook™ Ad Campaigns.

…and develop your Facebook™ ads knowledge and skill-set so you can attract the types of clients you want and gain the financial freedom and a lifestyle you know you deserve!…



Oftentimes we think on-boarding and landing new clients into our business is the hardest thing…until you start running the campaigns. 

EVEN WITH the most stringent of audits, it can be hard to tell how results are going to pan out – especially in the early stages – and with the platform CONSTANTLY changing, it’s even harder to stay relevant to what’s working right this moment (because the reality is that what worked last week oftentimes isn’t going to cut it anymore). 

Sure, you can stay across all the blogs and Youtube channels, but without a community of people in the trenches sharing their own observations, staying relevant as a Facebook™ Marketer is near impossible. And the articles and updates aren’t going to help you when the client starts anxiously sending emails demanding updates on why things aren’t panning out the way you said they would. 

So why hands on support? 

The fastest way to get a campaign back on track is to optimize and address bottlenecks – whether that’s a potential pixel issue, an account flag, or just soft stats that are out of whack! And the fastest way to spot these is to actually go in the account. This is why I wanted to ensure that the support we provided in FATC (Facebook™ Ads That Convert) wasn’t just a whole bunch of written stuff and online homework but rather my actual team going into your accounts to help you get them back on track and bringing in the results. 

I also wanted to make sure that this kind of support was accessible and affordable – as I can remember in my early days as a Facebook™ Marketer having to shelf out thousands of dollars on consultants (which often meant there was no money left in the pot to pay myself, or worse – I would be in the red with the account trying to save it! 

It’s the first of it’s kind in the world and – because of the hands-on nature of the support, we do limit spaces. 

When you sign up now I’ll also throw in the full Rapid Fire Testing methodology – a step by step on how to split test offers, messages, and creatives to save you time and thousands of dollars on wasted ad spend! 

Hey I’m Cat Howell

Five years ago I started to get contracted out for Facebook™ advertising by some smaller clients. 

But – if we’re being honest – I had no idea what I was doing. 

And because I lacked the confidence in my services, because I doubted in my ability to get clients results – I kept undercharging myself and stunted my own growth for the longest time. 

Losing an account can be one of the hardest blows to your confidence. 

Even though I would be getting good results for some clients, it felt like I was always losing accounts and would I’d subsequently dip into these really big lulls where I started to doubt everything and even started to doubt being a Facebook Marketer. 

I felt like a fraud that was mostly guessing her way around an account. 

And because I was always undercharging, my only option to try and turn poor performing campaigns around was to tap into consultants (I couldn’t even afford to hire contractors) – which cost me way more than I care to think! 

It wasn’t until I’d spent a SH!T TON of client money and lost a SH!T TON of accounts that I started to stitch together some tactical strategies that seemed to be getting great results. 

I now run a seven figure Facebook™ Ads Agency and have worked with clients like FUJIFILM, Contiki, and Coca Cola and I’ve also had the immense honor of mentoring over 2,000 Facebook marketers and agency owners just like yourself – meaning I’m exposed to OVER 30 ad accounts on ANY GIVEN WEEK! 

And I’ve helped hundreds apply the framework and position themselves as world experts in the space! 

And today I want to give you an opportunity to BYPASS HAVING TO LOSE HUNDREDS OF CLIENT ACCOUNTS and gain the confidence and skill set that will allow you to grow your own business and client results. Win-win! 


FATC (Facebook™ Ads That Convert): A monthly membership where you have access to HANDS ON SUPPORT (AKA your dream team) to help fix your ad campaigns.

PLUS comprehensive Facebook™ ad training and access to a replicable framework (known as Rapid Fire Testing) for setting up, launching, managing, and scaling your Facebook™ Ad campaigns and achieving positive ROA within a couple weeks.

I’ve spent the last three years building out this framework and it’s based off of hundreds of ad accounts I’ve personally worked on or helped troubleshoot. 

The process is one we developed exclusively in the agency – it’s made up of three phases, and at the end of it you will come away with a campaign not only delivering you cheap leads and sales, but extremely high quality leads as well!

Which means one happy client! 


Now Just Imagine…

  •  Being able to lean on an expert to help troubleshoot poorly performing campaigns and funnels…
  •  Having confidence in your services so that you can pitch and land clients willing to pay your fees…
  •  Knowing how to setup your Facebook™ ad campaigns so that you can save hours of time and budget, AND get killer results for your clients…

No more having to rely on Facebook™ Support – unlockyour own Dream Team and never stress about your client campaigns again!  

The membership is like unlocking your very own box of private consultants and world-class experts ready to lift up their sleeves and help fix & troubleshoot YOUR campaigns! And the best bit – it’ll cost you a FRACTION of what it would cost to lose a client or hire private consultants!

Bypass the heartache and stress and avoid costly campaign pitfallsensure maximum campaign ROA, and solve sticky situations in a fraction of the time by tapping into your very own Dream Team!

6 Common Freelancer/Agency Pitfalls

pitfall #1:

A membership costs too much

Consider the cost of losing just one client.

Assuming you’re charging at least $1500/month for that client… (***which you absolutely should be!) The loss of that client will cost you at least $1500 while you scramble to find a replacement.

With that money you could have your very own dream support team for all your client campaigns for months!

How much more would you charge, how many more clients would you onboard, and how much more would your business thrive if you had unfaltering faith in you or your team’s ability to deliver on client expectations?

Bypass the heartache and stress and avoid costly campaign pitfalls, ensure maximum campaign ROA, and solve sticky situations in a fraction of the time by tapping into your very own Dream Team!

pitfall #2:  

I’m doing just fine myself

Don’t you want to be MORE than just ‘fine’?

With all the changes Facebook™ makes to the algorithm, what’s working with Facebook™ ads changes on a week to week basis. 

And if you’ve ever spent any real time inside of ads manager, you know that Facebook™ doesn’t always behave the way that “it should”…

Doing ‘just fine’ will cost you clients!

Get inside a community to see what’s ACTUALLY working on a week to week basis. 

With FATC you can get cutting edge insights from Facebook™ ad experts who are responsible for millions of dollars per year in ad spend.

The membership is like unlocking your very own box of private consultants and world-class experts ready to lift up their sleeves and help fix & troubleshoot YOUR campaigns!

pitfall #3:  

I will just pay for a consult 

And where to from there? 

You’ll be left with a million and one unanswered questions and nothing tangible to move forward with. 

Not to mention the cost of a consult which can range between $300/hr up to $1500/hr for a highly sought after expert. Plus the money that gets wasted or clients that walk while you wait to get on that experts books.

Do you really think you can troubleshoot or optimize an entire campaign in just ONE hour??

Save those dollars for a week on the beach. Tap into experts at your fingertips right when you need them!

pitfall #4:

There are plenty of free online courses out there…

Wading through numerous blog posts and free online webinars is not only frustrating but time-consuming! Time is precious and it’ll cost you. Don’t spend your days, weeks, life searching for the right pieces to the puzzle. 

Besides, those having success with Facebook ads are constantly testing, optimizing and troubleshooting.

This is not something you can learn from an online course or a YouTube video. There’s actually a systemized process AKA FRAMEWORK that will guide you through these steps.

This framework is key and only available inside FATC. Don’t waste your time and life searching. Get access and move forward!

pitfall #5:

I’ve already spent money on other programs…

Well if you are reading through this my guess is that program didn’t quite work!

Which is all too common these days. Managing Facebook™ ads is a very dynamic process. It’s not about setting up one ad campaign then making millions.

And although you get access to step by step training in FATC, it’s really the hands on support that is helping 100’s of other Facebook™ marketers succeed. By NOT tapping into that support, you will continue to fear taking on new clients. And you will continue to loose clients because they are not getting the results they want. That right there is money LOST!

pitfall #6:

I just need one more client…

Ah yes just one more client and then syndrome.

You wouldn’t go out and buy all new furniture for your house before it’s built would you? Then why would you go out and try to land a bunch of new clients before you had a foundation and support in place?

Look one more client is not going to change your life…yet. And even if you did get that next client, how long before they leave? Or worse ask for a refund because they feel taken advantage of.

Best to learn the framework and have support in place first. Then wow your clients and get lots more!

So What’s Actually Inside

Request live support and get a FATC coach to help with your campaigns

  • 3x live calls a week for support
  • Get support around ROA, scaling, audiences, tracking, funnels, Rapid Fire Testing, DPAs, etc. 

Private Facebook™ Support Group

  • Hands on support inside a private Facebook™ group
  • Hand picked experts at your fingertips
  •  Peer group feedback

Facebook™ Ads Basics

  •  Overview of Facebook™ ads
  • Facebook™ lingo and acronyms
  •  Understanding Business Manager
  •  Facebook™ Terms of Service and GDPR
  •  Inside your Ad account
  •  The pixel
  •  Schema and microdata
  •  Conversion Tracking

Advanced Facebook™ Ads 

  •  Thinking like the algorithm
  •  Understanding eCPM
  •  oCPM vs CPM
  •  Optimizing for Attribution & Conversion Windows
  •  Two Ways to Bid
  •  How to Use Manual Bidding to Leverage Results
  •  What is Retargeting?
  •  Getting ready for traffic
  •  Troubleshooting

Immerse yourself in the top 3 most lucrative niches out there with access to advanced Facebook™ ads training and a one of a kind split testing framework (Rapid Fire Testing)

Getting Prepped To Run Ads 

Like A Boss!

  •  How to make your funnels compliant (including GDPR)
  • Thinking like the algorithm
  •  Estimating Results
  •  Audience Mapping
  •  Tools used
  •  Industry Stats and more!

How to set up, manage and optimize campaigns

  •  Prepping the account
  • Minimum viable funnel
  •  Rapid Fire Testing
  •  BOF retargeting
  •  Scaling
  •  Optimizing, bottlenecks and more!

Step by step standard operating procedures for campaigns

  • How to calculate results
  • Mapping out your funnel
  •  Setting up naming conventions
  •  How to setup reporting columns
  • How to setup BOF
  •  How to setup retargeting and more!

Since support is a huge part of FATC here here are two snippets from live support calls!



Plus You Will Also Get…

Taking the Framework one step further! 

  • Facebook™ Ad Swipe files
  • Troubleshooting
  •  Building Messenger Bots
  •  Building Gamification Funnels
  •  Common Lead Generation Funnels that convert

…And drum roll please…

How Would You Like A Testimonial For Your Business?

As part of FATC, we’re offering a personalized testimonial from me when you complete what we’ve dubbed the “challenger series.” Which is just our way of vetting you before putting my reputation on the line and telling the whole world you’re a Facebook ads whiz!

Challenger Series! 

  • Hit targets and benchmarks and we’ll certify you as being one of the top 1% of Facebook™ Ad specialists!
  •  A personal testimonial from Cat
  •  Showcase in our monthly membership hall of fame!
  •  **A six month membership is required to unlock the certification

Get EVERYTHING you need to deliver 

on client expectations!

You’ll get the full Framework, SOP’s, step-by-step instructions, live coaching calls, and the most support you’ve ever received in any course or membership program.


LIMITED MEMBERSHIPS AVAILABLE  If memberships are all taken you will be redirected to a waitlist page. If we feel you are a good fit for the program we will be in touch within 30 days. 

Weekly Dream Team Support Calls – valued $1297

Private Facebook™ Support Group – valued $149

Facebook™ Ads Basics (FATC level 1) – valued $197

Advanced Facebook™ Ads (FATC level 2) – valued $197

The Framework (FATC level 3) – valued at $1997

Campaign SOP (FATC level 3) – valued $2997

Bonuses – valued $497

*Challenger Series – valued $1997 

Total Value $9,328

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