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Grasp of media shopping for mastermind 2019 – Todd Brown


I invited marketers from the Agora Companies, and over 45 of the most popular, most respected media buying and traffic generation experts on the planet. 


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Languages: English; Mixed file measurement: 8.6 GB; Included information: 12 mp4, 2 xsxl (mp4. xsxl)

“Specialists, Egos, & The Most Magical Visitors Secrets and techniques Uncovered, Ever!”

What You Study When You Lock 44 High Visitors Specialists In A Room For Two Days…

Have you ever ever been curious what methods site visitors era specialists swap with each other when speaking privately?

Effectively, I used to be.

I wished to know the site visitors era strategies the very best of the very best use to construct their very own companies. 

NOT the stuff they share with the general public. 

And NOT the stuff they train of their programs. 

I wished to know their private site visitors era strategies; the stuff they spend their very own cash on. 

So, I shelled-out near twenty grand to host a personal occasion… and discover out. 

I invited entrepreneurs from the Agora Corporations, and over 45 of the most well-liked, most revered media shopping for and site visitors era specialists on the planet. 

All however one agreed to affix us. (He is now useless to me.)

Then, for 2 days (February 15-16, 2019)… in a personal room on the Belvedere Lodge in Baltimore, Maryland… I pushed these specialists to the max. Placing them on the spot, spurring them to give-up their finest site visitors insights.

And, to blaze a fireplace beneath their butts, I had a badass championship belt designed to award to whichever skilled gave probably the most quantity of worth over the 2 days. 

And, oh child… this factor, in fact, drove the specialists WILD. 

Out of ego, they wished that belt. They had been going nuts over it. Placing it as much as their waists. Taking pics of it. Posting it on their social media. 

Yeah… they wished it. Dangerous.

Which is precisely why I had it created within the first place. All a part of my plan. I wished them charged-up to present, give, give their finest stuff. 

And boy did they!

(I am going to inform you who received the belt in a bit.)

When all was mentioned and achieved…

This gathering — what I appropriately name The Masters of Media Shopping for Mastermind — was “the MOST EPIC TRAINING occasion ever held on site visitors era and media shopping for, wherever”. Fingers-down, bar none!

That is not my phrases. That is what nearly all the specialists within the room mentioned to me after we wrapped-up. 

What made these two days so friggin’ worthwhile?

Effectively, the quantity of common specialists all gathered collectively for the primary time, apart… 

It is a straightforward query to reply; the stuff these guys revealed was INSANE! 

I am speaking site visitors era methods and ways I not solely by no means heard earlier than, additionally introduced with such readability and depth even a non-media-buyer like me was in a position to get all of it straight away.

And, we lined A TON! I made certain of that. As a result of I had a ton of questions.

Try the official agenda (under) despatched to the specialists prematurely. We adopted this child to the tee:

Sick, proper?!

In hindsight, I in all probability may have offered tickets to this dangerous boy for $15K or extra a pop. And gotten all of it day lengthy. 

I did have a professional A/V workforce document all the factor for me and the specialists in attendance. 

I wished to verify I did not miss a single phrase. And I wished documentation of this historic gathering for posterity (and a few bragging rights). 

*** However, I have NO plans proper now to ever promote these recordings

If I do determine to promote them someday sooner or later, you might be certain they’re going to command a fairly penny.

So, with all that being mentioned…

This… proper right here… is your lil sneak peek (from my iPhone)…

Behind The Curtain Of This Historic Gathering…

What course of do you employ to check and rollout new advertising funnels earlier than you make investments closely in paid site visitors?”

Posing this query is how I opened day one.

I wished to know what these prime site visitors specialists do to check and show new campaigns shortly… with out losing a bunch of cash within the course of. 

Like… have they got a system for this? 

The reply, I noticed, is ABSOLUTELY. 

For the subsequent hour, the dialogue was centered on the completely different workflowsused to roll-out new campaigns, the couple of metrics checked out to make selections, and the benchmarks to hit earlier than going out to paid site visitors.

Actually insightful stuff.

In all probability, most respected to me, was listening to Katie Vogel, the Chief Advertising and marketing Officer at Agora Monetary, share how they prove-out their campaigns with electronic mail, first, to keep away from any pointless prices.

I additionally defined the system we use at MFA for rolling-out new campaigns as Minimal Viable Funnels (MVF).

An MVF is the smallest variety of funnel steps attainable which may nonetheless affirm you have got a winner. 

It is the system we use on a regular basis to see if we’ve a marketing campaign which converts… BEFORE we waste any time creating any electronic mail sequences, upsells, down-sells, backend gives, or paid site visitors. 

SIMPLEINSIGHT #1: You want a system for shortly and safely proving the profitability of recent advertising funnels earlier than you roll them out to paid site visitors. That is the way you save your self money and time.

“When you see you have got a marketing campaign which is changing, what’s your course of for optimizing, then scaling it?”

This was a meaty session… 

Trigger we talked about optimizing a wide range of completely different marketing campaign fashions in addition to various kinds of advertisements on completely different platforms (e.g. Fb, Youtube, Google).

The one step all of those approaches have in widespread is the need of figuring out your marketing campaign constraint earlier than you try to optimize or enhance something. 

Your marketing campaign constraint is nothing greater than the step or web page in your advertising funnel which is underperforming probably the most for its benchmark. 

 SIMPLEINSIGHT #2: It’s straightforward to optimize a advertising funnel while you, first, establish the marketing campaign constraint. Because of this it is so essential you have got your monitoring set-up correctly. Accomplished accurately, your monitoring reveals you the marketing campaign constraint.

Once we received the subject of scaling, loads was shared about methods to alter your focusing on, when to develop to new site visitors sources, methods to alter your advert artistic (i.e. photos and duplicate), and even methods to correctly alter your funds

Personally, I had no thought there is a proper and incorrect method to enhance and reduce your site visitors funds on one thing like Fb. 

Tom, one of many prime entrepreneurs from Agora Monetary, defined why adjusting your funds correctly is so essential, together with what he known as your Each day Account Threshold.

Actually insightful how one thing so small like altering your site visitors funds can have a huge effect in your potential to scale on a platform like Fb.

SIMPLEINSIGHT #3: Use a “timing system” for scaling your advert campaigns to finest leverage the Fb algorithm, and to forestall your account from getting flagged. It is essential to make changes to your budgets correctly. And in small increments.

“So let’s discuss concerning the mack daddy of all site visitors sources, proper now, Fb. What’s the simplest manner you are utilizing it right now?”

This query set-off a firehose of dialogue, with some actually, actually attention-grabbing insights. 


Trigger not solely are these guys doing a little distinctive stuff with the standard promoting strategies on Fb, they’re additionally doing a little cool, cutting-edge stuff. 

Like, there was a dialogue about methods to crank-up the profitability of your Fb advertisements by including some easy textual content messaging

And there was one other dialogue about some actually efficient scripting, timing, and supply of Fb Lives to actually ratchet-up gross sales conversions… 

As nicely, a piece of time was invested in speaking about the various kinds of movies that are simplest on Fb… methods to use these movies to establish the most well liked prospects in a market… and methods to do it for pennies per prospect

As nicely, a piece of time was invested in speaking about the various kinds of movies that are simplest on Fb… methods to use these movies to establish the most well liked prospects in a market… and methods to do it for pennies per prospect

This introduced us to the top of day one. And… boy… was this a jam-packed day!

Day two…

“Alright, what’s the easiest way to make use of YouTube, right now, to drive loopy site visitors? What do you guys received?”

Once more, the floodgates opened…

A bunch of time was dedicated to sharing the simplest video fashions to make use of elsewhere on YouTube. 

Even particular storytelling hacks and scripting methods had been shared.

Then, the main focus shifted to… how do you get your movies out in entrance of your excellent prospects

And, how do you do it on the low-cost. (I all the time love the cost-saving hacks.)

In addition they talked about methods to set-up your movies within YouTube to reap the benefits of the algorithm… and get your movies listed on the prime of the really helpful part in your prospects

“Okay, what about Native promoting? What’s the very best stuff you guys are doing?”

Instantly, Katie and Tom from Agora Monetary jumped in to share what they’re doing. 

In fact, since AF’s driving a disgusting quantity of native site visitors — like, a bonkers quantity! — everyone within the room was excited to listen to what the heck they’re doing.

And Katie and Tom generously laid all of it out for us: 

  • How they select the native platforms to make use of…
  • How they design their native advertisements… 
  • How they select the copy… 
  • The place they drive site visitors from their native advertisements… 
  • What metics they use to handle their native advert campaigns…
  • How they scale their native advertisements…
  • … and extra.

It was superior, to say the least.


After lunch Wealthy Schefren took about 45 minutes to share a particular presentation — the brand new, groundbreaking stuff he is doing with information, analytics, and focusing on. 

It opens an entire new world of focusing on and follow-up for us.

He calls this new stuff we are able to now do Id-Primarily based Advertising and marketing.

Wealthy defined that right now… NOW… due to the supply of knowledge and web site analytics, we (entrepreneurs) can use some superb advertising ways and techniques we could not earlier than.

Stuff, I had completely no thought was attainable. Thoughts-boggling ways. And that is not being hypey. 

Test it out… stuff like… (you prepared for this!!)…

  • Find out how to ship a compliant non-spam electronic mail to each one that visits your web site, no matter whether or not they opt-in or not. 
  • Find out how to show banner advertisements in your product throughout the online, to your prospects,… even when they’ve by no means visited your web site earlier than.
  • Find out how to run focused advertisements on Fb for folks actively buying in your kind of services or products. 

And a lot extra. Simply next-level stuff. 

For sure, everybody within the room was blown-away by the impression this sort of new advertising can have. 

We took a brief break. 

Then, received again to the primary mastermind…

“Okay, discuss to me about all the opposite site visitors strategies you are utilizing that we’ve not lined but. What else is working like loopy for you?”

This opened an entire slew of discussions.

Every thing from cell advertisements… junk mail… newspaper promoting… electronic mail solo advertisements… all the best way to joint ventures… chat bots… messenger advertising… and desktop notifications.

Tons of nice stuff right here.

Then, in fact, it was time to for the group to vote on which skilled received the championship belt and the title of Champion of The Masters Of Media Shopping for Mastermind

Fairly friggin’ cool, proper?! 

We then wrapped-up and let everybody do some further networking.

Plenty of laughs. And plenty of new bonds and friendships shaped. 

For sure…

As attendees shared with me on the best way out…

“The Masters of Media Shopping for Mastermind was EPIC!” 



And I am grateful for each skilled who was so beneficiant with their information and expertise. Thanks all!

IMPORTANT NOTE: Beneath is one thing everybody thinks I am loopy for doing. So, it is EXPIRING in simply days…

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