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The Marketer as Philosopher:
40 Brief Reflections on the Power of Your Value Proposition
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After twenty-five years of asking “”why”” to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.
These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.
Often, business leaders spend so much time asking the “”how to”” questions, that they often forget to ask the “”why so”” questions.
The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.
Each section’s title forms one of the three core propositions that ground the entire theory to help you unlock the power of your value proposition.
12 reflections in each section. Eight reflections expound upon the core proposition. Four reflections touch on the critical dangers the marketer must consider.
A sketch series in each section that connects and grows with the principle idea. Each section climaxes with a master sketch to ensure visual coherence.
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