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Word of the Year 2017
I’ve been spreading the good word about “newsjacking” since I pioneered the term back in 2011. But it wasn’t until 2017 that Oxford Dictionaries shortlisted it as one of their “Words of the Year.”
Initially, I was surprised, given that excitement for newsjacking seemed to wane following the initial surge of industry interest. But in the past couple of years, the rise of real-time media has validated its relevancy as an essential technique for marketers.
What Is Newsjacking?
Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.
Why You Should Be Newsjacking
When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention. With little effort!
As the story develops in real-time, buyers become interested in products and services based on what’s happening now. Newsjacking generates sales leads and adds new customers. For free! Newsjacking is a great way to grow your business. Faster than ever!
I’m David Meerman Scott, the founder of the newsjacking movement. I’ve taught people all over the world how to use this technique to grow business. Newsjacking works for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. Newsjacking is being used right now by nonprofits, political campaigns, business-to-business marketers, and individuals.
People you will meet in the course have generated thousands of new sales leads by newsjacking. I’ll share how people have made millions of dollars by using newsjacking. Some people have generated thousands of news stories about their company. It can work for you, too.
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