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Master the Cold Call – Grant Cardone


The Cold Call is the single most powerful and effective way a sales person can increase their sales and exceed their quota. Cold calls put the sales person in the driver’s seat of their success.


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The Cold Call is the single most powerful and effective way a sales person can increase their sales and exceed their quota. Cold calls put the sales person in the driver’s seat of their success. The cold call can help a startup grow with low cost, the entrepreneur share their idea without an advertising budget, and the sales person to be at the cause of their production not the effect of a companies leads.

A master of the cold call is guaranteed to be one of the most valuable employees a sales organization can employ. Most sales people however, despise making them, and in most cases do everything in their power to avoid making them. So how can this be fixed? How can you build the confidence and motivation to cold call? How can you master cold calling to the degree that those cold calls become hot?

The answer lies in our Master the Cold Call course. This course lays out the answers to every question you ever had about being successful on a cold call, including how to get past the gatekeeper every time. Inside you will learn the one magic question that will allow you to win more calls than you ever thought possible.

What you will get:

  • How to build the PERFECT cold call script
  • How to get past the gatekeeper
  • How to handle EVERY cold call objection
  • The best questions to qualify your prospect FAST

Cold Calling Basics

  • The Cold Call
  • Facts about the Telephone
  • Why you HATE Cold Calls
  • What Industry’s and People Should Make Cold Calls
  • Why the Cold Call is so Important

Preparing for the Cold Call

  • Define a Contact
  • Do the Math
  • Build a List
  • Call Preparation That Will Guarantee Your Success
  • Your Script
  • Role Play Every Day
  • Prepare for Objections
  • Take Notes
  • 8 Ways to Guarantee your Success on the Call

The Cold Call Process

  • Purpose of the Cold Call
  • The Greeting
  • The BIG Claim
  • Quality/Fact Find
  • Close
  • How to Get Start Building Your Own Script

Cold Call Objections

  • Not Interested
  • I’m am Busy / Don’t Have Time
  • The Lunch Opportunity
  • Send me Some Information / Email me
  • Not the Decision Maker
  • No Budget
  • Let me Try it / Free Trial
  • Need to Talk to Director / Executive / Board / Spouse
  • Price Objection / Too Much Money
  • Didn’t use the Last one we Bought
  • Already Working With Another Company
  • What Do You Do?
  • Call me Next Quarter

Types of Calls

  • Outbound Cold Call
  • Outbound Lead Response
  • Outbound Referral Call
  • Outbound Follow-Up Call

Getting Past the Gate Keeper

  • What is the Gatekeeper
  • Act the Part
  • Kill the Small Talk Until you Need it
  • The Power Greeting for the Gate Keeper

Daily Success Rituals for Inside Sales

  • Get up Early
  • Workout
  • Get Focused – Eye on the Prize
  • Know Your Call Calculations
  • Start Your Day With Training and Role Play
  • Clean Your Space
  • Make Your List of 5
  • Find Your Music

Advanced Cold Call Tips

  • The Most Important Cold Call Stat
  • Best Time to Call
  • Magic Questions That Advance the Process
  • The Power of the Text
  • The ALWAYS, ALWAYS, ALWAYS of Cold Calls
  • Tips of Leaving Messages
  • The Key to Cold Calling Success
  • Identify the Influencers
  • Bring in Backup for Discovery
  • Rapid Response is Key
  • Understanding the Follow-up Facts

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