THE STORY LAUNCH METHOD
IS A SOCIAL MEDIA TOOLKIT FILLED WITH A WORKSHOP, STORYTELLING PROMPTS, AND A PROJECT MANAGEMENT SYSTEM TO HELP YOU KICK-START YOUR SOCIAL MEDIA PROMOTION CALENDAR IN JUST AN AFTERNOON
Hey business owner,
I see you hustling hard to serve your customers and innovate new, creative ways to solve the problems we are facing. (And whew, aren’t we facing more problems than ever??)
You work hard to create more solutions, more services, and more products to meet the needs of your clients and customers. You are staying up late and getting up early, probably juggling time with your kids – and maybe you’re even a homeschool parent all of a sudden.
Then, when your product or offer is done and ready to be launched into the world, it’s like you freeze. HOW do I talk about this thing? How do I promote it? This amazing, wonderful thing that you’ve been working on and obsessing over for months now feels like a burden because you’re too close to it. You don’t know what to say so that it sounds genuine and authentic, much less what do you say that would INSPIRE someone to buy it.
The problem is… you’re showing up on social media (sometimes even every day!), but you’re STILL not getting the results you want… the results you know you could have if only you knew what to say…
‘Cuz unless someone’s changed the rules… (ahem, Zucks)
… (even a ton of) ??? emojis still don’t translate into life-changing cash ???
You know you must be missing something and you’re exhausted from trying to figure it out.
You have a whole ‘idea bank’ of social media prompts and a ninja looking calendar full of hot pink sticky notes counting down to your launch…
But as that date gets closer and closer you feel that all-too-familiar pit in your stomach.
What’s gonna make this launch any different from your last???
Sure, you’ve got…
- The Pretty Posts
- A Great Offer
- Enough ??? emojis to make a Care Bear blush
But you don’t have a repeatable process to turn your fans and followers into buyers…
And YES, I’m gonna repeat myself until it sinks in –
“Likes” and comments DON’T = MONEY!!!”
However, there’s a whole new way to do social media, and that’s
using the perfect stories in the right order as a campaign to launch your next offer…
All it takes is a weekend of planning… That’s it. (and I’ll walk you through it, promise)
I want to show you exactly how to put this to work for your business – so you can have the successful launch you desire!
Imagine if you could create an entire social media promotional campaign for your upcoming launch in an afternoon and KNOW it will connect with your HECKYES! audience & CONVERT them into customers.
LEARN HOW TO USE STORYTELLING
Social media “gurus” are a dime a dozen these days, but their teachings all fall flat because they fail to incorporate the #1 essential item: STORY. Instead of wasting time with social media prompts, you have to know the RIGHT story to share for the intended purpose.
CRAFT YOUR CAMPAIGN
Social media posts are good and can be effective WHEN they are placed in the right order, within a cohesive launch strategy. Learn the BRIDGE Campaign strategy I’ve used with my 7 and 8-figure clients.
WITH YOUR OWN STORY LAUNCH CAMPAIGN
Storytelling is an art but what stories should be told for a marketing launch to CONNECT WITH THE AUDIENCE? But what stories do you share? or
Don’t feel like you have stories to share? We’ve got you covered… keep reading!
STORY LAUNCH METHOD™ Strategic
There’s a proven storytelling framework that transforms generic social media posts into emotional, converting tools for your business. When your fans read your posts, they will connect with your message and see the HOPE in what you are offering them. They will be able to see themselves in your stories and encourage them to buy the service or product that you’re offering.
CRAFT YOUR STORY WORKBOOK
The 3 phases of a Pressure Cooker Launch will be covered in this Craft Your Story Workbook:
- Phase 1: Prep the Pressure
- Phase 2: Cook the Campaign
- Phase 3: Release & Review
The Campaign planner will help you plan each day’s theme including how many times to post and types of stories to cover for effective campaign conversions.
CAMPAIGN PLANNINGWant to plan your campaign visually? Use Trello to color-code, drag and drop story prompts and plan your campaign calendar for your next launch around the three Pressure Cooker Phases.
All the story prompts are available for you as a Google Doc or here in the Trello Board for you.
YOUR STORY BANK
With more than 100 different story prompts, you’ll have an abundance of ideas to choose from to craft your campaign messaging.
But these prompts are just the beginning… using the Strategic Storytelling Framework, they will be the jumping off point for you to craft custom messaging for your campaign.
CALL TO ACTIONS
Learn how to use the HOOK, STORY, OFFER formula for engaging social posts every time. Getting someone to take ACTION from your posts is the whole point and you’ll get a list of clear call to action examples.
FIND YOUR STORIES
I hear “but I don’t have ANY stories?!” too much! This worksheet is for you…
The full-proof guide to finding and capturing the right stories that will communicate the right message to your audience and hook them in!
No one I’ve ever done this exercise with has EVER concluded that they don’t have valuable stories to share.
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