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The P.I.G. Method – Chris Haddad


The P.I.G. Method (which stands for “Punched In The Gut” is the copywriting and storytelling course folks have literally been BEGGING me to create for something like TEN FREAKING YEARS.

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Finally Available for a VERY limited time, introducing Chris “Mr. Moneyfingers” Haddad’s… The P.I.G. Method: How To Craft Punched In The Gut Copy And Cash-Sucking Stories That Have Them BEGGING To Buy From You! WARNING: Doors Will SLAM Shut At MIDNIGHT PST On Tuesday Night, Dec 7 NO MATTER WHAT! If you want to get access to Chris’ secrets that have made over $800 MILLION IN SALES (and counting) AND get PERSONAL ACCESS and MENTORSHIP from Chris through the FB group in calls, YOU MUST act while there is still time. Hey! It’s Chris! AND I realized this morning that my “VSL” I did for this course just DID NOT GIVE YOU WHAT YOU NEEDED TO MAKE the decision you need to make. SO I just wrote this BEAST of a letter that goes into EXACTING detail about WHAT P.I.G. is… EXACTLY what you will learn and how it will transform your copywriting skills and your profits… EXACTLY what each of the bonuses are and why they are INSANELY VALUABLE (including a new bonus I just added today that is easily worth $3k on its own at least.) And what EXACTLY is going to happen to the lucky people who become my mentees and get to go around saying they have been PERSONALLY taught by Chris “Mr. Moneyfingers” Haddad. (Drop that name, damn it. It’ll make you WAY more money. Heck, just saying you are in the group will let you raise your fees.) So, here we go! Read away! Here’s EXACTLY what you’re going to get in The P.I.G. Method and how it’s going to change your business and change your life =-) What is “The P.I.G. Method? The P.I.G. Method (which stands for “Punched In The Gut” is the copywriting and storytelling course folks have literally been BEGGING me to create for something like TEN FREAKING YEARS. It’s the culmination of my 16 years as an “Elite” direct response copywriter in a FREAKISH number of niches and is where I reveal the deep and crazy secrets I’ve used to understand the market on a downright DISTURBING level which has allowed me to DOUBLE and in some cases QUADRUPLE the conversion on projects I work on… turning a lot of projects into COLD TRAFFIC MONSTERS… transforming “So So” offers into Clickbank Number ones and making a LOT of people HORRIFYINGLY RICH along the way (heck, it’s made me MILLIONS too. Which is great!) The key to The P.I.G. Method is learning what I call “deep empathy” which allows you to CONNECT with your market deeper than any other copywriter or marketer out there, giving you a RIDICULOUS unfair advantage in the market. Here’s a few examples of what The P.I.G. Method has accomplished for me, my clients and folks who have learned from me. What’s IN the P.I.G. Method? The main P.I.G. Method training is broken down into TWO modules (or halves). Module 1 is called “Mind Reading Your Market” and it’s where I open up my brain and teach you my entire step-by-step process for understanding your market on a truly PRIMAL level that goes WAY beyond the standard “create an avatar” kind of thing. My “12 Haddonic Apostles” (who were the first 12 people allowed into the group so they could review it – if you go to our pre-launch FB group and look in “Media” you can see their breathless, overwhelmingly positive reviews) all say that this has been the most PROFOUND dive into human psychology, behavior and motivation they have EVER seen in any kind of marketing or copywriting course. (They also say the videos are HILARIOUS and fun to watch which makes DOWNLOADING what I’m teaching into your brains WAY easier.) Mind Reading Your Market is broken down into FOUR distinct lessons… 1. Lesson one is where I explain the truth about PRIMAL, EVOLUTIONARY emotions, WHY stories are the “operating system of the human mind,” what TRULY motivates people (and why most copywriting programs have NO IDEA what makes people REALLY buy and where I talk you through story after story about times the P.I.G. method has DRAMATICALLY increased conversions and made MILLIONS for offer owners. Actually, some of the letters I talk about in that lesson are: Power 4 Home which I used the P.I.G. Method on years ago to raise conversions on a “pretty good” letter by over 70% literally over night… Simply by using my “Benefit Transformation” technique to change the letter from being about “saving money on power” to make it about a man PROTECTING HIS FAMILY. That letter became a Clickbank Number 1 for TWO FREAKING YEARS because of The P.I.G. Method and (this is true) only lost its top spot because my client GOT OVERWHELMED BY THE FREAKISH SUCCESS OF AN OFFER MAKING 2 – 4 THOUSAND sales a day. Flat Belly Fix where I turned a “get abs” product into a story about a man going on a MISSION to save his wife and his marriage and getting the love of his life back after a horrible car accident… THAT letter ALSO became a Clickbank Number 1 for OVER A YEAR and turned my client Todd Lamb from a poor cop into a multi millionaire who flies helicopters! Capture His Heart And Make Him Love You Forever where I took one of my own “standard benefit” VSL scripts from years ago and applied the P.I.G. Method to (this is no lie) LITERALLY QUADRUPLE conversions over night. And several more (several more MANY MILLION DOLLAR SELLERS.) 2. Lesson 2 is called “The Deep, Irrational Desires of Your Market” and it’s where I give you my suite of Psychological Tools that will allow you to PENETRATE through surface level “wants” to get to the anxiety, agony and wonder that your customers have BUBBLING in their hearts all day, every day… So many copywriters get this stuff COMPLETELY wrong and it costs them SO MUCH MONEY and SO MUCH in fees they could charge. Seriously, Pauline Longdon says this is a “Master Class in Emotion” and that learning a version of this stuff from me years ago has completely transformed her career. 3. Lesson 3 is where I reveal the incredible power of using The 7 Deadly Sins to instantaneously discover your markets true (and dark) desires even if you have no experience in a niche at all… even if you have the understanding of people of a dead rat… Its basically “Plug and Play Emotion Crack” for your VSL’s and sales letter. Actually, I don’t know if you know the guys from VShred but they told me when I talked at Copy Accelerator that discovering a previous (and far inferior) version of this tool from a speech I did years ago IS WHAT GAVE THEM THE PSYCHOLOGICAL and EMOTIONAL JUICE to create a company that does OVER $100 MILLION a year (and it only took a few years.) 4. Lesson 4 is called “The Empathy Game” and it’s where I explain the the TRUE meaning of empathy… help you get more deeply in touch with your own light and dark emotions, dreams and fears and give you a simple exercise where I use hypnotic principles. For instance, do you know the REAL reason I’ve sold over 100,00 Text Your Ex Back program? It’s because I know the REAL hot button for that market is NOT getting their ex back… No… it’s getting their ex to BEG to get THEM back. And THAT understanding is what made TXB DESTROY every other ex back product on the market (and that offer was a CB top 10 for like 5 freaking years.) See most people get the very IDEA of empathy completely wrong, but I use “Method Acting For Marketers” to help you psychologically TRANSFORM into your prospect so you FEEL what they are feeling even if you’re a 5 foot tall 25 year old woman and you’re selling to overweight, conservative men. (My ability to “transform” myself into a 40 year old woman with a broken heart is what made me a MILLIONAIRE in my Digital Romance business.) By the end of Module one you will have almost-psychic super powers when it comes to understanding your market and will see dramatic increases in conversions even if you never got to the 2nd half. Module 2 is where I reveal The P.I.G. Method Action Beat Map and flat out GIVE YOU my complete storytelling and creating formula that I’ve used to crank out P.I.G. stories SHOCKINGLY quickly (and dramatically increasing conversions every time.) In Module 2, I’ll teach you… How to decide who the hero/narrator of your story is… why having the “product creator” as the hero is sometimes a RELALY bad idea and the EXACT 4 types of heroes you should use in a P.I.G. story and (and this is really valuable) EXACTLY what story you tell for each type of hero (messing this up and using the wrong hero for your product can literally destroy your sales.) How to discover the VILLAINS of your story… the simple method that allows you to discover who your market feels OPPRESSED by… why everyone has a VICTIM MENTALITY and how to use that to make buying your product feel like an HONORABLE and NECESSARY thing to do in the fight against “EVIL” (seriously.) A REALLY BIG ONE — Next I’ll teach you how to determine what the MOMENT OF CRISIS and P.I.G. Line that opens your story and hooks your reader should be. If I’m famous for anything in this business, it’s these PIG LINES that use deep emotional hooks to force your project to watch your video or read your letter. You know, lines like “He kissed me like his sister and I knew I was alone again” from Make Him Worship You, “Talk Dirty To me he said on our one year anniversary” from Language of Desire,” “Daddy I’m Cold” from Power 4 Home, “She Woke Up Screaming, That’s what I remember the most. That’s what shattered my heart into pieces” from Flat Belly Fix and MANY more. I’ll teach you EXACTLY how to determine the most POWERFUL and EMOTIONALLY DRAMATIC Moment of Crisis you can… why sometimes a chipped nail is more DRAMATIC than a car crash… and why a CONVERSION MULTIPLYING P.I.G. story is NEVER about what “happens” and ALWAYS about how “what happens” EMOTIONALLY impacts the narrator. THEN I walk you through the exact process for converting the Moment of Crisis into your own “P.I.G. Line” that tells the whole story up until now in just a few words. It’s a damn art. It’s hard. But I will teach you exactly how to do it. From there I’ll teach you how to: “Set the Table” for the big CHOICE your narrator will make to TAKE CONTROL of their life and solve their BIG PROBLEM… Bring your narrator to an emotional place where they must make The Choice to either GIVE up and accept that their BIG PROBLEM will never be solved, or get up and GO OUT TO CHANGE THE WORLD (which creates incredible ADMIRATION in your prospect so they want your narrator to LEAD them)… How to create the right “Dead Ends” where the VILLAINS of your story do everything they can to DEFEAT your Hero… How to make the HOOK and MECHANISM of your offer into “Secrets and Magic” that fundamentally transforms the hero… their way of looking at the world… and incredibly SOLVES their Big Problem in a way that dramatically raises your prospect’s feeling of HOPE. The exact AMAZING RESULTS your project gets, that RELIEVES their terrible anxiety and low self esteem and gives them both what they THINK they want and what they REALLY want (even though they have no idea what that is… but you do because I give you the TOOLS… How to “Let The Secret Get Out” so it transforms the lives of the Hero’s friends, family and those who admire them… PROVING that your incredible product works for a wide range of people and “Broadening the Lust” for it. From there you PITCH the offer and used the Emotional Callback to future pace your product to their “Dream World” so it’s literally PAINFUL not to buy. THEN I give you an AMAZING lesson where I show you, step-by-step, word by word how to add EMOTIONAL DRAMA into your writing so prospects are swept away by your words, even if you had the emotional intelligence of Lt. Data before you met me. WHEW! Here’s My Promise To You… If you go through the P.I.G. Method, give yourself over to what I teach you, DO THE HOMEWORK and use your ACCESS TO ME to pick my brain and get feedback you will have a nuclear missile attached to your keyboard that allows you to “Blow Up” prospect’s and create INSANE emotional desire for what you sell. (Seriously. Look how I got you hopped up during the launch.) But That’s Not All! I’ve Also Got INSANELY Valuable Bonuses For You (Seriously, this package is absolutely crazy.) Bonus 1 is my complete “VSL Workshop Course.” “VSL Workshop” was the very first marketing course I ever created… I did it once ten years ago, changed the lives and careers of my students and then got WAY too busy being Michael Fiore and getting sick to ever do it again… While P.I.G. focuses on EMOTIONAL DEPTH and STORIES, VSL Workshop gives you the “Haddad Version” of copy and sales video fundamentals… That means in VSL Workshop you get to discover… The THREE most powerful ways to OPEN your VSL (while the PIG line lead is VERY powerful and your VSL NEEDs to have PIG line to open the story section of your VSL, there are many cases (and certain niches) where you have to have the right to truly get the sale. How to write “Haddad Style Bullets” that drag your prospects towards the sale like a tractor beam (and NOBODY writes bullets using the profound psychological formula I do)… How to choose what bonuses will MULTIPLY the value of your offer… Where and WHEN in your letter to present your bonuses…. How much copy to have in your bonuses how most copywriters MESS BONUSES UP so that they DETRACT from the sale and what “perceived value” to give each bonus. The Art of Price Justification and how to use “apples to oranges” comparisons to make even the most expensive product seem like a ridiculous steal… The Crossroads Close and how to use it to transport your reader to two different worlds… one where their life continues on the painful path it’s on now… and another where they live a life of POWER and HAPPINESS where they go to bed every night GRATEFUL that they gave you their money. And MUCH more. Including EVERY SINGLE webinar session and call I did when I created this course. VSL Workshop was $1,500 when I first released it and that was WAY too cheap. But I didn’t have quite the name I have now. Anyway, the ONLY way to get any of this course is as a bonus for P.I.G. WHEW! “OK, Chris, That Is An Absolutely Insane Offer, But How Much Does It Cost?” Listen: I get why you’re asking that question because if I was in your position I would be asking it too (OK, Russel Brunson and other big wigs who bought P.I.G. already aren’t asking that at al because they KNOW what it is worth and the MILLIONS they are going to make with it.) But it’s actually the WRONG question. The RIGHT question is how much HIGHER are your conversions going to be when you KNOW HOW TO DO THIS? What kind of UNFAIR ADVANTAGE are you going to have if you get in under our student limit and UNDERSTAND the market better than ANYONE (except me) and certainly better than they understand themselves… How much MORE are you going to be able to CHARGE as a copywriter because you will get to say you were personally trained by Chris Haddad and are applying my insanely profitable secrets, formulas and methods? Pauline Longdon was a mentee of mine years ago. She says learning from me was THE KEY to her getting to the “Next Level” of copywriting… that I opened doors into human emotion for her that she never knew existed… that she has MULTIPLIED her income because of the technique and tools I got her (and that she’s a little mad that I’m letting you have a shot at this because she wanted to keep it for herself.) SERIOUSLY, think about it for a minute. Take it seriously. I’ve told you stories about how I have used The P.I.G. Method to DOUBLE and even QUADRUPLE conversions… How I made $400k as FREELANCER and for 6 hours work when I rewrote Power 4 Home… How I QUADRUPLED conversions over night on Capture His Heart… How I BOOSTED The Pimsleur Approach letter by 20%… which doesn’t SEEM like a lot until you find out they could NEVER beat that control for TEN YEARS until Dan sold the company and it turned into TENS OF MILLIONS OF DOLLARS of additional sales. But this isn’t about ME! It’s about YOU and your FUTURE and your WEALTH that will keep you safe in a pretty crazy world. You know what? I’m not really a money motivated person. I don’t live high on the hog. I drive a Subaru. To me money isn’t about showing off and getting STUFF (though if that’s what you want, you’ll be able to get all the STUFF you want when you learn from me)… NO, to me Money is about SAFETY for me and my wife and our little dog. We all watch the news. We all know how scary it is out there and the fact is as time goes on the valley between the “Haves” and the “Have Nots” is just gonna get wider and wider until it’s the Grand Canyon… And it SUCKS that the world is this way. It SUCKS, but the fact is if you LEARN WHAT I WILL TEACH YOU you will have more “armor” against the horrors of the world because at the end of the day making more money and having a SKILL that will NEVER be replaced by AI (because AI sucks at emotion and stories and always will) is going to PROTECT YOU and the people you LOVE in a way simply nothing else in the world can. And that’s not hyperbole. That’s not just marketing talk. That’s the absolute truth and we both know it. So ask yourself… If getting into P.I.G. and becoming one of the people who get to LEARN and ABSORB and USE this stuff and to have ME right there IN YOUR CORNER mentoring you through the FB group and the calls using my 16 years and HUNDREDS OF MILLIONS OF DOLLARS of experience (which made me a multi-millionaire in my early thirties and PROTECTED ME and KEPT ME ALIVE while I got horrifyingly sick because… If I Was Not Rich I Would DEFINITELY Be DEAD by now. No joke. Ask my wife… Plus you’ll get the “Facebook Fomo Formula” which is going to be a MASTER class in creating anxiety and RABID DESIRE that people can not ignore… Anyway… I don’t know if learning this stuff is going to DOUBLE or QUADRUPLE your conversions like it has for me… BUT I DO know it is going to PUSH you to that next level. I mean, think about it… Even if you “only” get a 20% overall BOOST in the way your copy converts from P.I.G., how much will that be WORTH to you over the course of your career? It’ll be worth a HELL of a lot more than just adding 20% to your income (though that alone would make the enrollment fee RIDICULOUSLY cheap)… Because the fact is that marketing, especially on cold traffic, is a battle of inches and fingernails… I’ve swum in these vicious waters for YEARS and YEARS and I have WON BATTLE after BATTLE because I know this stuff. And when it comes to direct marketing and cold traffic, “just” a 20% boost in your conversions is the difference between a COLD TRAFFIC MONSTER that gets TONS of affiliates who are DESPERATE to give you their cash… Pulling in sometimes THOUSANDS of sales a day (which feels great) and makes MILLIONS of dollars in shockingly little time… And an “also ran” offer that piddles along and just plain DIES no matter how much of your heart, soul and energy you put into it. Oh, and I’ll give you this amazing ability to raise your rates, improve your conversions on your own offers, RAISE your income to provide for and PROTECT your family in a messed up world… WITHOUT having to LIE or give up your ethics and your SOUL along the way… Because there are REAL PEOPLE reading your copy and and watching your VSL’s with REAL hopes and dreams and fears just like you have… And I KNOW you don’t want to be “Sleazy” like so many “Black hat” marketers are. And with P.I.G., YOU DO NOT HAVE TO to get crazy good conversions and make a ton of cash. So, thinking about THAT… about your FAMILY, your CAREER, your very future… How much will it be WORTH to you not just now, but over the rest of your life to be one of my students? The math isn’t hard. It’s shockingly easy. It’s almost a LOCK that you will make the enrollment fee back in less than a year. If you have ANY drive at all. If you DO what I say. If you ABSORB what I teach you. If you USE the almost done-for-you tools I’ve created for you… To be able to go out there and say you were taught by Chris “Mr. Moneyfingers” Haddad and you have the MAGIC KEYS to his methods that no one else knows. I mean, minimum if you do the work and hustle, I’m betting you get TENS of thousands of dollars more over the next year… HUNDREDS of thousands of dollars over the next few years… And yes, MILLIONS of dollars over the rest of your life. OR… Maybe you’ll be one of my GOLDEN students who go off and see their careers BLOW UP like mine did in my early thirties so you get to experience what it’s like to make MILLIONS per year. THINK ABOUT THAT. Do the math in our head. Got it? OK. Russell Brunson was one of the first people to grab P.I.G. and is DEVOURING it like a kid getting his first birthday cake since his parent’s divorce (what???) David Deutsche JUST enrolled as I’m writing this… Pauline Longdon snagged it as fast as she can… AND there’s MANY more I can’t check right now because we are mid launch? THESE people are ALREADY really good at marketing and copywriting but they opened their wallets without even a breath because they KNOW they will be THAT MUCH BETTER with P.I.G. Heck, a lot of big muckity muck marketers have asked me to do this FOR YEARS and offers me LOTS of money but I said NO because I was sick and depressed and slightly insane. (More than slightly.) I charge AT LEAST $3k an HOUR to get on the phone and do consults and tear downs (And you’ll have the chance to have me do that at no additional charge on our calls and in the FB group)… I mean, heck, how much is it worth to you to be able to rub shoulders with the MILLIONAIRES and marketing GODs who are going to be your PEERS in P.I.G.? LISTEN: If I’ve learned ANYTHING in my career it’s that you have to INVEST in yourself if you want to get to that next level. When I was in my early thirties before I really “took off” I paid Jeff Walker $5k I barely had to join his “Product Launch Manager” group (and a lot more later on)… Not only did I LEARN A TON FROM JEFF and get to say I was one of his students, but being in his orbit is what changed my life and made me RICH. See, getting in with Jeff like that eventually led to me speaking on his stage at PLF live. Being on the PLF live stage led to a PR agent saying she wanted to put me on TV, which led to me going on “The Rachael Rae Show” which led to me going from making $300k as a copywriter one year to $1.8 MILLION a year later. (And over $2 mil for several years after that until I got really sick and the money I had made and saved SAVED MY DAMN LIFE.) You can’t nickel and dime your way to massive success. You have to be BOLD and BELIEVE IN YOURSELF and TAKE THE LEAP. So… if you’ve been following along, you already know the enrollment fee for P.I.G. Go watch the vids in the FB group if you’re not convinced. Listen to Adrew and Andre and Andrea (Yeah, I know) and Mony and Pauline and Russel And Lukas. I did not coach ANY of them on what to say just like I didn’t coach any of the MOUNTAIN of testimonials I got from Parris Lampropolous and John Carlton and David Deutsche and Stefan Georgi and Perry Belcher and… OH, MAN, THERE ARE SO MANY!! And they all, completely independently without me telling them in any way what to say said the SAME thing over and over… every single one… They ALL said that Chris Haddad is the most powerful user of EMOTION and STORIES in copy alive… and quite possibly the best at INJECTING EMOTIONAL TRUTH and EMPATHY into copy of all time. EVERY SINGLE ONE. You KNOW I’m the real deal because the proof is overwhelming and undeniable. You KNOW that P.I.G. is the REAL DEAL because the reviews from folks who have GONE THROUGH IT ARE LITERALLY INSANE. I KNOW you believe in me… And if you’re reading this… if you’re feeling this DESIRE for this but have this DOUBT that YOU are good enough… that YOU can get to that next level… STOP IT because I believe in you! I know, I know, I’m Chris Fucking Haddad but I have the imposter complex like everybody else. When I was younger I thought I SUCKED in every way possible. Heck, in my 20’s I thought I’d never make more the $40k a year. And now I make MANY MANY TIMES that (even though I barely worked at all the last 5 years because of my health issues. Health issues that would have made me homeless, in a mental hospital or DEAD if I didn’t have that money to PROTECT me and my wife. I was RIGHT WHERE YOU ARE ONCE UPON A TIME. And while you’re not going to be “The Next Chris Haddad” I’m telling you right now you don’t WANT to be. And I don’t want you to be. I want you to build a TOWERING reputation as the first YOU. I want you to find your OWN VOICE as a copywriter so your copy LEAPS off the page and people KNOW you wrote it from the first page. I want to UNLEASH your creativity so you’re not “swiping” (or stealing) all the time but you are CREATING your own emotionally GRIPPING and HIGH CONVERTING copy while being your true and authentic self. That’s what I want for you. That’s what my students are going to learn and what they are going to get. OK??? OK???

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