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Trial Guides – Using Decision Science to Write Your Demand Letters


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Demand Letters
Sean Gamble
109 minutes
Audio and Video


Learn from the lawyer Rick Friedman calls “the greatest demand writer” he knows.

A partner at Friedman Rubin Trial Lawyers, Sean Gamble specializes in traumatic brain injury cases and frequently works with lawyers across the country. Over the course of his career, he’s been involved in a range of cases from medical malpractice and nursing home neglect and abuse to insurance bad faith, toxic exposure, aviation law, and more.

In this video, Sean demonstrates how you can use decision science and compelling frames and language to increase the effectiveness of your demand letters. Sean covers a range of topics, including:

  • How the Defense Uses Emotions against Our Clients
  • Using Moral Foundations in Writing Your Demand Letters
  • Why You Need a Clear Moral Narrative in Your Demand Letters
  • Common Problems with Demand Letters
  • Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community
  • The Practical Application of Moral Arguments in a Demand Letter
  • Using Moral Foundations to Show the Defendant’s Bad Conduct and the Plaintiff’s Good Conduct
  • Your Demand Letter May Be an Exhibit in a Future Bad Faith Case
  • How to Improve Client Outcomes by Using Moral Foundations
  • How Some Lawyers Obtain Larger Verdicts in Conservative Venues

Because most cases settle, the ability to write an effective demand letter is one of the most valuable skills a trial lawyer can have. This one-and-a-half hour presentation is filled with insights for any attorney who wants to take their ability to obtain just outcomes for their clients to the next level.



Sean Gamble's Profile

Sean Gamble Related seminars and products: 3

Trial Lawyer

Friedman Rubin Trial Lawyers

Sean helps traumatically-brain injured clients by holding accountable the wrongdoers who caused the injuries. Sean prosecutes brain injury cases in Washington and across the country in teamwork with other attorneys. He co-manages the firm’s library on TBI science and research. In addition to brain injury cases, Sean has worked on a variety of matters involving maritime law, aviation law, insurance bad faith, nursing home abuse and neglect, medical malpractice, burn trauma, and toxic exposure.

Super Lawyers has named Sean a Washington Rising Star, 2015-2017. This is an honor limited to 2.5 percent of attorneys practicing in Washington. Sean is an Eagle member of the Washington State Association for Justice. He is also a member of the American Association for Justice.

Sean joined Friedman | Rubin in 2009 after graduating from the University of Washington School of Law. Sean is now a partner at Friedman | Rubin. The law is his second career after years as an English instructor in different countries.


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