7-Figure Email Machine – Tanner Henkel & Jerrod Harlan

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Discover the simple 4×4 Email System 7, 8, and 9 figure companies like Natural Health Sherpa, V Shred, and Craedit Secrets use to increase “hidden” email profits by up to 227%… 
 

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7-Figure Email Machine – Tanner Henkel & Jerrod Harlan course is available you will get instantly after payment only $1497 $167.

How Two Normal Guys Made $5,286,115 Writing & Testing Simple 120-Word Emails

Discover the simple 4×4 Email System 7, 8, and 9 figure companies like Natural Health Sherpa, V Shred, and Credit Secrets use to increase “hidden” email profits by up to 227%… 

And how you can use this step-by-step system to double, triple or even quadruple your freelance or business income…

 

Dear Copywriter, Marketer, or Business Owner,

What if there was a proven, reliable system you could use to write successful, cash-pulling emails, more consistently?

Instead of pulling your hair out trying to come up with winning email ideas…

Or feeling that knot in your stomach when you look at a blank screen & no idea what the hell to write.

Instead, you can actually sit down with confidence…

Open a proven email playbook used by some of the savviest (and richest) marketers on the planet… 

And produce more winning emails – fast.  

Whether you’re a solo freelancer with a few clients…

Or a business owner with an email list of 5,000, 100,000 or a million subscribers…

This email system I’m sharing today is a secret weapon you can use to make more money from every email you write & send.

This might sound a “little too good to be true”…

But I personally use this system to work with my dream clients, negotiate lucrative monthly retainers, and sign profit share deals most people swear are impossible for email copywriters…

… all because I now have the skills to double (even triple) my client’s email revenue!    

So read this letter carefully, my friend…

Because I’m about to share exactly how you can add this under-utilized email system to your copywriting toolkit.

Because they know I’ve written single emails that have generated tens, even hundreds of thousands of dollars per email.

No, NOT every single email I write will make that much…

But very few other people can say they’ve made $396k… $197k… or even $79k for their clients simply by writing 3 separate emails.

Yes, one email made my client $396k in PROFIT in less than 6 months from a single email.

And I’m not the only person using this email system to rake in above-average industry profits…

Even world-class copywriters and marketers like Stefan Georgi, Justin Goff, Dan Ferrari, Kim Krause Schwalm, and Jimmy parent have seen how this email system drives clicks, boosts conversions, and increases sales…

They all endorse the system and recommend it to copywriters and business owners who want to level up their email marketing.

By following this proven, step-by-step email system, I was finally able to remove my copywriting “training wheels” and feel confident I could write consistent winners…

Writer's block doesn’t plague me anymore…

I’ve virtually eliminated the fear of writing a bomb. (Sure, it happens to everyone from time to time… but my winning "average" has drastically increased…)

And most importantly I can FINALLY hold my head high knowing I’m making real profits for my clients… and for myself. 

Before this system, I spent hours every week studying copywriting…

I put a lot of money on credit cards to buy all the big name email programs…

I studied under the best copywriters in the industry…

But when the rubber hit the road… 

I was still only as good as the person critiquing my copy…

And I FAILED to consistently produce profitable copy for my clients. 

Sure, I would see a win here and there…

But that was nothing compared to the life-changing revenue I’m now able to produce. 

And it all started with a “gun to the head” scenario…

I was 2 months into a new role with a dream client… they were paying me more money than I'd ever made before…

But there was one problem… 

My copy was NOT living up to my paycheck…

I wrote emails that needed so much editing, they practically weren’t mine.

I couldn’t pick winning angles — so even with well-edited copy, they’d still fail.

And it was killing my confidence.

Because my client's money, my reputation, and even the security of my family was on the line…

I had NO CHOICE. 

I had to learn how to write winning emails.

As scary as this situation was… that’s when my life changed…

I discovered a 4×4 email system that allows me to write winning emails more consistently…

Emails that produced thousands, tens of thousands, or hundreds of thousands of dollars every time we hit send!

Like this email we started sending in the early fall of 2019…

This email generated $196k in profits over the course of 19 different sends… 

Which is an average of $10k in profit every single time it was sent out.

The craziest part? 

This winning email continues to bring in revenue for my client… 16 months later! 

That’s right. 

An email that took me about an hour to write…

Can end up generating tens of thousands of dollars month after month.

And with the right client, you could do the same when you know the 4×4 email system i'm about to share.

You’ve probably heard of long-form sales letters that can generate this kind of cash…

But I bet you’ve never seen an email produce these kinds of profits? 

Or maybe you have, and wish you could “print money” from your email list more often?

Imagine what a money-making email machine can do for your business? 

  • If you’re a copywriter…  you can land those “big-fish” clients… when they ask to “see results”, you can show record-breaking sales results across many niches…
  • And you can finally build a freelance business of your dreams… on YOUR terms… drop the crappy clients… work with people who inspire you… and feel energized every morning doing what you love…  while making serious money doing so.
  • If you’re a business owner… you can unlock hidden profits from your existing list… without spending a dime on cold traffic… and inject your business with much needed cash flow… while maximizing your customer lifetime value… 
  • And you can create new blockbuster products with less risk… because with this system you’ll know exactly what your best customers WANT… and their biggest pain points you can solve. No more guesswork or wasted effort.

And the best part? 

Tanner and I have spent months developing this unique 4×4 system that flies in the face of most of what you may have heard about email marketing — so you don’t have to.

Get 7-Figure Email Machine – Tanner Henkel & Jerrod Harlan, Only Price $167

And you can SKIP the guess-work so many writers and business owners go through when finding the email strategy that works for them.

I endured long hours, anxious self-doubt, and restless nights before I got my first copywriting win…

During the first few months with my dream client, I tried everything to write consistent winning emails. 

I tried writing longer story-based emails… 

I tried adding personality like you see in these guru-style emails… 

I tried talking about personal experiences, beliefs, and daily events… 

But no matter the formula, tactic, or principle I tried… 

Nothing worked…

I questioned my ability as a copywriter…

I couldn’t even pick winning angles! 

I felt like a fraud. 

I wondered if I was worth the money my client paid me.  

I’d wake up, hold my seven-month old baby girl… 

I’d look at my pregnant wife…

And I’d feel tightness in my chest from the worry and stress, thinking about the monthly mortgage payments on the new townhouse we just purchased. 

Suffice to say, there was a LOT riding on my success as a copywriter. 

So you can imagine my relief when I got my first win! 

By sheer luck, I wrote an email that didn’t do terribly.

And it actually brought in roughly $15k in profit from it’s first send. 

That’s not bad, considering there’s a way to increase email results (but more on that in a moment).

But most importantly…

That first win offered me some much needed RELIEF. 

It felt like I just received a “get out of jail free” card…

And I was feeling pretty good calling into our weekly email meeting with one of the company owners.

Tanner started that meeting by announcing , “Jerrod has a winner!”

And while I wasn’t expecting balloons and confetti to burst out in the background…

I was a bit surprised when the owner simply nodded… 

And then said something that, I didn’t know at the time, would come to change the course of my copywriting career forever…

“Congratulations on the win… But you should know, this doesn’t really follow the way we write our emails…”

“What?” Tanner asked…

Apparently, Tanner was just as surprised as I was…

After the meeting, Tanner emailed the owner asking for an explanation…

The owner sent back a 500-word response explaining what he meant. 

Tanner sent me the owner’s explanation.

I read it over and over and over again… 

But it didn’t make sense…

On the surface level, the owner was simply following A.I.D.A. 

A.I.D.A. was nothing new to me…

And it’s probably nothing new to you either. 

Every copywriter knows this formula. 

There had to be more. 

To find the real answer, I had to see the bigger picture…

So the next day, I decided to look at dozens of the best performing emails Tanner had written…

So I could write in the “same way” as him.

And sure enough, I started to see a pattern amongst the biggest earning emails.

The pattern seemed too easy at first…

But it followed, and went even deeper, than A.I.D.A.

I felt like this was what my boss was talking about, but couldn’t quite explain.

It kinda felt that cliche moment in a movie when everything seems to click for the main character.

I now had an idea of what this formula was…

(A formula I ended up calling the “P.W.A.T. formula”.)

But I needed to see if it actually worked to our list.

So I wrote my very next email following this simple formula, and Tanner and I were floored by the results…

The email crushed.

It did roughly $20k (which means almost $20 in profit for every thousand subscribers)…

Which is BIG for a high churn, mass-market email list…

And was near DOUBLE the average email we would send out.

And while just about any business owner or copywriter would be ecstatic with these results…

We were just getting started. Because…

Next we ran this email through a proven 4-step testing system…

To optimize every single aspect of the send & extract even MORE profit…

This 4-step testing system was already proven to increase email profits by 10%, 15%, even 20% (with some outliers reaching 40% growth).

First we took the winning email and tested the “body copy”…

Next we optimized the “from names”, subject lines, and pictures… 

The result?

We took a winning email that generated ~$20,000 in profit… optimized every aspect of it and turned it into an unbeatable, long-running control…

That would hit $30,000 in profit on various sends… 

Overall we saw a 50% increase. Which was a HUGE win…

But get this… 

This email is still chugging along at the time of writing this over a YEAR LATER (and it’s STILL profitable)…

Which is pretty impressive when you consider most emails burn out after a few months on a list with a high churn rate.  

This was the moment I knew I was onto something…

The 4-letter PWAT email formula AND a 4-step testing system can optimize emails to create click-driving, sales-boosting creatives more often.

This is what makes up the “4×4 Email System”.

  • First use the 4-step PWAT formula to write better emails – emails that have a chance to consistently win… 
  • Then take that email and run it through the 4 step testing system to MAXIMIZE the selling power of the email…

That’s how we increased our client’s email revenue by 227% in 12 months and…

Helped us break new ground in entirely new niches! 

After the success of this first email, we used this 4×4 system to expand out of health…

And decided to write, test, and optimize an email for a new financial promo. (Which didn’t historically work well to our health list.)

And even though on the surface it was a mismatch for our readers… 

The 4×4 email system allowed us to write winning creatives and find winning from names, subject lines and angles… right off the bat. 

In fact, the optimized email brought in $79,000 in profit…

In just 3 sends.

That’s ~$26k for each send.

That’s when we realized, we could use this testing system to optimize our emails to make more money in ANY niche…

Next we tried a BizOpp offer…

A niche I was even more skeptical about than Financial newsletters… because it was even more disconnected from our health subscribers.

This offer should NOT have worked.

But… Tanner and I wrote creatives with the “P.W.A.T formula” and tried it anyway…

Sure enough, it worked again.

$15k in sales…

And we hadn’t even run it through the 4-step testing system yet.

No matter what niche you’re writing in…

You can take the 4-step PWAT formula, apply the 4-step testing system…

And see more email wins… and more profit from your, or your client’s list. 

But, as a writer, it wasn’t JUST the financial successes of my emails that were important…

I was able to up my fees (big time)…

I started to have fun as a copywriter… 

And people in the industry started to recognize me as an email expert…

The stress and worry hanging over my head evaporated…

And I finally felt confident in my ability as a “copywriter”. 

I felt like I was actually living up to the position I was hired for.

Tanner and I had become like marketing partners… and less like copy chief/copy cub.

And when the industry heard about the success we were having… 

I started to gain a reputation among elite marketers, business owners, and copywriters as someone who knew what he was talking about. 

And it wasn’t long until they started asking Tanner & I for help.

So we started sharing this system at high-level masterminds and in marketing and copy groups…

And I taught part of this system in a bonus module for an A-listers copywriting course.

And people loved it. I’m getting messages every week about how the simple email formula is helping people write emails wayyyy faster… with better results… and clients hiring them over and over again.

I quickly noticed a step-by-step email system to write, test, and optimize sales messages was missing in our industry.

And the training I made was solely on the writing part.

So it was time to share the whole thing… from beginning to end.

That’s when I reached out to Tanner and said we should take what we know and package it…

That way we could help more people than with consulting.

So for the last 6 months we've “worked around the clock” (too cliche?) to put all our knowledge into easy to understand videos…

That explains EVERYTHING behind the 4×4 email system — turning your email process into a literal money machine

Introducing The 7-Figure Email Machine

A proven, step-by-step email system you can use to open the floodgates of profits in a direct response email list…

This is the exact system we use today to generate MILLIONS in sales for our 7, 8 and 9 figure clients.

We’ve broken down each step of the “120-word PWAT email formula” in a logical, easy to understand way…

So you can consistently write emails with a good chance of winning.

We walk-you-through multiple examples, in multiple niches, for each of the critical elements of the writing formula…

And we lay out the entire testing system for you, from A to Z…

So you can optimize every aspect of your emails and generate more money for yourself and your clients with EVERY send. 

Here’s what’s inside…

Module 1: The secret selling power behind the 4×4 email system… and how you can use it to rake in more email profits…

Right away we get into the good stuff…

The deep-seeded psychological reasons these emails break sales records time and time again.

Plus, exactly when this system is right for YOU or your clients.

In a nutshell, module 1 is a necessary primer to “unlock” the full potential of this system. 

You’ll discover…

  • The “magic” behind these short, straight-to-the point emails… and how to use them to make more money without relying on a celebrity guru or story-based formula…
  • The REAL reason most emails never get read (plus an easy way to make sure your emails stand out in a messy inbox)…
  • The #1 needle mover of every email creative…
  • 98% of copywriters have this same “fatal flaw” as Paris Hilton, Michael Phelps, and Justin Timberlake… yet, when leveraged, you can become a sought after email copywriter. 
  • The ethical email trick, discovered by a world-famous psychologist, to put the reader in buying frenzy mode without them seeing or knowing a thing about the product.
  • The “Terminator Test” that predicts how well an email is going to do before you even hit “send” (Warning: brushing THIS test off can result in 0 sales and embarrassing email bombs…)  
  • 2 things you MUST do before writing a lick of email (getting these right will virtually eliminate writer’s block & get even the most skeptical person to throw their cash at you).
  • The email method that allows even newbie copywriters to up their fees & make at least $250+ per email — oftentimes, much more. (I once used this method to land a $1000 gig for an email that took me all but 20 minutes to write.)
  • And much more!

After we talk through the theory behind the system — and how it fits with your current business —  we get right into the action…

Module 2: Watch us “over-the-shoulder” as we develop three winning email angles from scratch…

We open up our email inbox…

Pick a completely random offer…

And talk through every step of our brainstorming & writing process.

So you’ll see us take a random sales letter, blank google doc, and draft 3 emails just like we would for our 9-figure clients. 

We discuss…

  •  Common “from name” mistakes that even some of the most experienced email marketers make… PLUS the right way to deploy this open-rate boosting technique to stop readers in their tracks and increase conversions.
  • The subtle connection between from names and subject lines (most people screw this up when testing “from names”)…
  • When to use short form and long form emails… and how to decide which is best for you or your clients… (make no mistake, you CAN use this system to write longer emails. In fact, there’s a very specific time when you should. We’ll tell you about it inside…)
  • How to write the first line of copy to “lock-in” your reader… 
  • An easy way to write emails that tell your prospects what they want to hear… while priming them for a product that delivers what they really need
  • Jerrod’s shortcut to finding winning angles… that boost click-through rates and pull prospects into the sales page copy…
  • Our now legendary “mini-testimonial” trick that hypnotizes the reader into open, click, and “buy now” mode…
  • What you can learn from housekeepers about writing winning subject lines (this subject line “trick” wins in split tests over and over and over again)
  • A sneaky way to write marketing emails that pass as pure entertainment for the reader, even though they’re being sold to (this ensures your emails are making sales, while your competitions’ are being tossed in spam)
  • Waited till the last minute to write your emails? Here’s the slacker-friendly way to find 3 (at minimum) money-making email angles without even knowing what’s being sold! (Not only can you write these emails super fast… but they’re usually the ones that bring in the most cash)
  • Exactly what words to copy and paste in your emails to not only “punch” them up, but have your reader hungry to buy on the sales page. (This is routinely done by the email marketing behemoths like Natural Health Sherpa, Credit Secrets, V-Shred, and more)
  • The 2 words to AVOID AT ALL COSTS. 
  • Got a story in the sales letter? Here’s when and how to include it in your email. (But if you screw this up, the email WILL flop. We reveal how to do it right, at 34:40)
  • The “Bread & Butter” email used by 7, 8, and 9 figure companies like Beachbody, Bose, and AirBnB to make thousands of sales per email send. (Some would argue that you could grow a business using nothing but this type of email!)
  • And much more!

Module 3: How to turn a rough draft into “A-List” level email copy… AND boost open rates and conversions with attention-grabbing From Names and Subject Lines…

With all our ideas and angles fleshed out in a first draft…

The real fun starts…

In this module we’ll show you how to turn your angles into hard-hitting, clickable (but still compliant) email copy that converts. 

Next we’ll share how we write subject lines and “from names” that can take your email and turn it into a winner.

After this module, you’re gonna be ready to start writing and testing the same style emails we write for our 8 and 9-figure clients…

You’ll discover…

  • A simple, yet powerful tactic to wake up your least responsive subscribers and turn them into buyers (A little caveat: although this works like gangbusters, I recommend using this once a month AT MOST.)
  • A subject line persuasion trick to skyrocket your open rates (this is used all the time by nurses, doctors, and even mechanics to earn more respect and attention)
  • The secret art of editing emails… and an easy way to make your emails extremely concise, simple, and clear… without making any false claims.
  • Simple transition words that create a “slippery slide” and keep prospects reading line after line…
  • The “Trilogy Law” that subconsciously boosts persuasion in your email…
  • A “from name” and subject line MISTAKE 90+% of copywriters make when delivering copy to their clients. (Simply do THIS instead and you’ll stand out as an expert.)
  • The RIGHT way to set up a split test when trying to find an email control. (Again, very few email marketers or business owners know how to do this properly. We’ll show you how inside…)
  • And much more!

There is so much value packed in this module…

If you’re a copywriter, you can complete this module and start implementing these strategies for your clients right away… 

If you’re a business owner, you’re going to want to call a meeting with your entire marketing team to talk through your new ideas! 

But we’re not done…

Module 4: The 4×4 testing system that turns good email copy into unbeatable controls…

Sometimes the smallest overlooked changes can make the biggest difference. 

And inside this module we’ll show you 5-minute changes we’ve made to our email creatives that boosted response, beat controls, and gone on to generate thousands (or 10s of thousands) in extra sales revenue…

We break down the 4×4 testing method, including…

  • The “Toddler Tactic” you can use to write a winning from names and subject line in under 45 seconds.
  • Testing secrets of a world-class email copywriter and marketer (HINT: This is the secret sauce that separates newbies from legit A-Listers…)
  •  The “Rapid Testing” method that can increase your email conversions in 10 minutes or less…
  • Watch us set up from name and subject line split tests in real-time… (I believe any copywriter or business owner could model these tests to find a winner in any niche)
  • And the fundamental testing sequence you must follow to ensure you get the most out of the 4×4 testing method… 
  • And much… much more… 

Next…

Module 5: A LIVE writing session with a freelance copywriter to show you how to use the million-dollar PWAT writing system in less than 39 minutes…

At this point you might be wondering what exactly is the PWAT formula and why is it so powerful? 

Well I’m gonna break it down for you in depth… and explain why and how this formula works. 

Next… I’ll show you exactly how to use it. I sat down with a freelance copywriter named Michael and showed him the ins and outs of the formula.

And in 39 minutes we wrote an entire PWAT email from scratch (which includes writing time AND some breaks for explanation).

 If you’re a copywriter working with a new client…

Or a business working with a new copywriter…

This module walks you through the critical questions you must ask to get started… and craft killer copy in record time.

Plus you’ll see how we customize the PWAT email formula to fit a unique business voice, a new audience, and an entirely new product outside our niche..

You’ll discover…

  • A detailed explanation of the PWAT format… (so you know exactly how to use it)
  • Why you should simplify your offer and your solution in the copy if you want more conversions and better customers… 
  • How to map your ideas, organize your thoughts, and establish the logical flow of your email… (this erases writers block and makes it easier to write high-converting emails)
  • How to ethically push emotional hot buttons starting in the first line of your email…
  • How to write highly “clickable” CTA’s that prime your reader to read and buy…

Now, you can probably agree these modules could completely change your business… or your career as a freelancer. 

And alone they’d undoubtedly be worth your entire investment in the course…right?

I mean they provide a proven roadmap to hit more home runs — while avoiding costly strike outs — with your email copywriting…

AND we’ve shown you how to get even more money out of your email list… 

In the shortest time possible.  

So at this point, you’ve probably come to realize that…

The 7-Figure Email Machine provides a systematic way to craft wildly-profitable emails on demand…

Without complicated auto-responder sequences, drawn out “story” emails, or weird ISP hacks…

But it gets even better because we’re also including…

Get 7-Figure Email Machine – Tanner Henkel & Jerrod Harlan, Only Price $167


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