Make Your Words Pay – Save $100 on This Bundle
Drew Eric Whitman is one of the world's foremost experts on performance copywriting. He's made two groundbreaking courses for iStack Training. Access them both in our copywriting bundle.
Copywriting Bundle includes these courses
Write Copy Like a 1000 Dollar an Hour Pro – Drew Eric Whitman
Drew Eric Whitman
For over 33 years, advertising consultant, trainer and author Drew Eric Whitman—a.k.a. Dr. Direct!™—has been studying the "psychology behind the response." Through his books, audio programs, seminars and articles, Drew teaches business owners worldwide how to increase their sales and profits by harnessing the power of little-known techniques of advertising and consumer psychology. His work has been used by companies ranging from small retail shops and home-based entrepreneurs, to global Fortune 500 giants. Drew is the author of the international best-sellers Cashvertising — translated into nine languages — and Brain Scripts for Sales Success.
Session #1: How to Think Like a Highly Paid Direct-Response Copywriting Pro
Just how should you approach writing your next ad, sales letter, email or landing page? What blunders must you avoid at all costs? What is the foundational mindset that will help you turn more readers into prospects, and more prospects into cash buyers? This one quick, tough-talking session could turn your entire business around—no kidding!
Session #2: How to Write Killer Headlines that Grab Eyeballs & Drive Readership Through the Roof
You might have an excellent, in-demand product or service, but unless people actually read your advertising, you might as well have a lousy offer that nobody on the planet wants! That’s how critical your headline is… it’s literally the ad for your ad. Mess up here, and your readership sinks like the Titanic. Create a powerhouse headline and your business could take off like a rocket. In this speedy crash course session, Drew teaches you how to create headlines that can stop a speeding train—your readers’ eyeballs — and practically “force” them to read more. Result? More clicks… more inquiries… more money in your pocket!
Session #3: How to Write Body Copy that Creates a Burning Desire to Buy
Okay, so you’ve written a great headline and persuaded them to read more. Congratulations! You’ve successfully done what most business people on the planet haven’t a clue about. But what’s next? You’re just as likely to lose readers now if you don’t: 1) hold their interest… 2) stimulate their desire… 3) assuage their concerns… and, 4) push them to take immediate action. In this quick “how-to” session, Drew shows you examples of good and bad body copy and teaches you the critical steps to move prospects from “What the heck are you selling?” to “How do I get one right now?!”
Ad Copy Diagnosis with Dr. Direct – Drew Eric Whitman
Drew Eric Whitman, author of the best-seller, Cashvertising, and internationally recognized copywriting expert returns to share his valuable insights into exactly why the best ads work as they do. We've provided him with 20 of the best performing Facebook Ads of 2016 and he'll be dissecting his favorite to tell us exactly what makes them so successful, and how they could be improved.
What Will I Learn?
Drew's amazing module will be presented in his signature style, pulling no punches and speaking to students as if they've engaged him in a private 1 on 1 mastermind.
What can we learn from "The Squatty Potty"? Neophilia Everywhere!
- The Power of Social Proof
- Zungle Sunglasses
- Magical Grip
- The Pancake Flipper
- Handy Stitch
- Angel Daughter
Features and Benefits: A Match Made In Heaven
- Santa Writes
- Tub Shroom
- Laser Crochet
Section 4: What can we learn from Dollar Shave Club?
- Grunt Style
- Pet Care Card (Don't Blame The Product)
- Privacy Pop
- Pretty Litter
- Credibility Matters: What Not To Do
- Fragrant Jewels
- HD Mirror Cam
- The Original Mighty Sealer
- Luma Candles
31 Facebook Copy Success Tips
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