Turn Your Creativity Into a Career
Calling all artists, designers, crafters, and anyone with a dream of making something to sell.
You don't have to struggle in selling your art. There's a path to creative freedom and specific steps you can take to earn income independently.
You can start today and build your own creative busines
A Tale of Two Designers
Jen and Omar built a six-figure illustration business from a single sketch and a big dream.
In 2008, Jen Adrion and Omar Noory graduated from art school and did what students do—they got good jobs working for other people. They designed great art for corporate clients and got paid well, but they wanted something different.
They wanted to make their kind of art—not art that was directed by someone else.
After a big road trip, Jen and Omar sketched a map of the places they'd been and the ones they longed to visit. They decided to sell the extra prints of the map they'd made for themselves, and a funny thing happened:
The first print run sold out in just a few hours.
Then they made another map … and that one sold out too. It wasn't a fluke.They were on to something … they knew what to do. They made more maps and more maps sold.
Over time, business grew. Corporate clients started calling requesting custom illustrations. Stores asked to stock their maps, growing their audience even further.
They didn't need their good studio jobs anymore.
By the end of 2013,Jen & Omar had served more than 15,000 customers and sold more than 25,000 prints.
They'd found a way to make something they loved that a lot of other people wanted to buy—and they designed a business around it.
Now they'd like to tell you exactly how you can do it too.
Create the Art or Design Business Of Your Dreams
In The $100 Startup, Chris Guillebeau envisioned a scenario of creative self-employment:
"Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you create yourself, instead of working as a cog in a machine that exists to make other people rich.
Imagine handing a letter to your boss that reads, "Dear Boss, I'm writing to let you know that your services are no longer required. Thanks for everything, but I'll be doing things my own way now."
All over the world, this scenario is actually happening.
A Complete Road Map to Creative Freedom
Many creatives struggle with two undesirable alternatives: take a job for a company or studio making other people's work with little recognition, or attempt to get by on your own—struggling to sell a sufficient quantity of work at fair prices.
Fortunately, there's a better way. The solution is bigger to create a body of work that customers line up to buy—regardless of whether you want to keep the day job or not.
Map Your Future as an Independent Creative Professional
You can make a lot of mistakes, but you have to get a few things right:
1. Make the right kind of products
Products that sell for profit all have a few things in common. We'll show you exactly what they are and how to build them without compromising your art.
2. Connect with the right people
Successful artists build relationships with customers and serve them for years. Don't make art to see it languishing in your garage. We'll show you how to find the right people who will pay you for your work.
3. Sell your work and learn to make it sustainable
A little business knowledge will move your creative micro-startup to scalable success. We'll show you how to find the right suppliers, price your products to sell profitably, keep up with inventory, and manage a shop online or off.
Get there faster with the help of a new, comprehensive toolkit that can put you to work right now.
Introducing Designed To Sell: The Unconventional Guide to Creative Freedom
Designed to Sell is a complete resource that will walk you through the entire process of launching your own creative business, from your first idea to your first sale—and far beyond.
Featuring secrets that dozens of creative entrepreneurs have learned from years of trial and error, Designed to Sell will help you put your art skills to good use actually selling things.
(If you already have a creative business, that's great—it will help you sell more.)
- Know what to sell (not all products are created equal!)
- Develop your unique creative product that is scalable and profitable
- Find more customers and sell more to existing customers
- Expand your sales footprint through trade shows and offline sales
- Teach your customers to refer your work to others, widening your network at no cost
- Learn the secret formula to properly price your work to maximize profit–while maintaining your creative integrity
- Master the simple steps to establish an efficient online shop with reviews of the most popular e-commerce platforms
- Create stunning product photography to showcase the details that make your work special
- Understand how much money you'll need to start out, tips to raise capital, and advice on when to quit your day job
- Apply tested tips to build a customer base without spending a dime through social networks and the power of the interwebs
- Hear never-before-told successes and failures of other artists turned creative entrepreneurs
- Decide how to grow your product line and what to do when it's time to expand through wholesale and big-time product distribution
Is Designed to Sell For You?
Designed to Sell is for all creators, crafters, fine artists, designers and any kind of maker who wants to build a lifestyle and career around the principle of creative freedom
You bring the passion and determination; we'll give you all the tools you need to design your own creative business.
- The professional designer or artist with a day job who wants more creative freedom outside of client work
- The art school grad who wants to make art for a living but is stuck in a 9–5 that's unrelated to their creative pursuits
- The hobbyist who is ready to take their craft to the next level and make a side income at the same time
- Anyone with a dream to make a long term living with their art—no matter what stage you're at right now
What's in the Box?
When you purchase Designed to Sell, you receive a ton of incredibly useful, actionable tools that will help you create or improve a business built on your art.
A 130-page field guide
A mega-manual to navigate the business of making and marketing your creative work to the world. We lay out an end-to-end process that leads you from the very first stages of developing a marketable idea, all the way beyond your first sale to taking your business to scale. We didn't leave out any steps because we know that your successful creative business can't either.
Every version of Designed to Sell also includes these additional resources:
The Roadmap toCreative Freedom
Don't miss a step with the ultimate business builder's checklist. A master to-do-list that covers each and every creative and business task you'll need to complete to achieve creative freedom—from your first sketches to packaging your final product.
Get a head start on your creative competition with our carefully curated list of recommended creative business resources. The directory lists products, services, tools, and suppliers that have been vetted by successful creative businesses. This resource will save you time and minimize mistakes with third party suppliers as your creative business gets off the ground.
These materials will help you get started or improve an existing art business. You will be able to sell more products if you follow the advice.
Depending on which version you purchase, we'll also send you these additional resources:
Ten Lessons We Learned The Hard Way Video
Avoid the common mistakes Jen & Omar made while building their six-figure art business. This video will show you how you can avoid these big and expensive mistakes completely.
8 Audio Interviews
Learn success secrets of six artists and two business experts on scaling your work. Interviews reveal how each artist discovered their big idea, grew their brand, and overcame their challenges. Full ranscripts included!
The Ultimate Pricing Toolkit
Confidently put a fair and profitable price tag on your work. Includes cost calculation worksheets, a Competitive Pricing Tool, and a comprehensive guide to discounts and sales pricing. This toolkit WILL make you money.
Social Media for Artists
Tools to market your creative brand online (no fancy PR firm required). Includes quick social media strategies, posting schedules and platform tips.
Finding Your Big Idea
A list of hundreds of marketable product ideas for artists working in virtually any medium.
Crafting The Perfect Pitch
Get your product featured on top creative blogs and in legit publications. Includes pitch samples and DIY template.
What Does it Cost?
One class at art school costs an average of $2,355.
For one class! And it won't even teach you how to find suppliers, price your work, or connect with customers.
Fortunately, even at the highest level, Designed to Sell costs a fraction of the price. If you're on an even lower budget,you can get started for as little as $147.
You want it all and you don't want to wait. Get every resource we could possibly think of and find creative freedom now
You're ready to master the world of creative freedom but can't afford to buy the whole gallery just yet
Art for All
You're still in school, or you don't have cash. It's cool. Get this one and build on the basics.
The "kitchen sink" of all creative business-building resources for those that want creative freedom now. Includes all the basics plus elite access to our entire library of practical tools for creative success. The Masters Edition includes:
Business Building Tools: 130+ page master field guide with detailed strategies, tips, and tactics for success, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.
Lessons from Creative Entrepreneurs: Eight audio interviews and full transcripts including six behind-the-scenes artist chats and an additional two expert interviews on scaling your business. Plus Jen and Omar's "Lessons Learned the Hard Way" Video.
Tools for marketing and making money: The Ultimate Pricing Toolkit (you need this!), Ecommerce Comparison Chart, Crafting the Perfect Pitch and Social Media for Artists.
You are ready to master the world of creative freedom but can't afford to buy the whole gallery just yet. Our most popular package gives you a strong set of tools to build your business, take your creative dreams to the next level, and make money with your art (cha-ching!). The Business Builder version includes:
Business Building Tools: 130+ page master field guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.
Next Level Tools: Six artist interviews with transcripts, Jen and Omar's Lessons learned the Hard Way video, and Social Media for Artists.
Art For All
You're still in school, or you don't have cash. It's cool. Get this one and build on the basics.
Business Building Tools: 130+ page master field guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources, and Finding Your Big Idea brainstorm.
Regardless of which package you choose, you'll get FREE updates for life and an ongoing series of creative business building tips from Jen and Omar and Chris Guillebeau. There are no hidden or recurring costs. Buy once and you get immediate access to everything.
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