Description

The course: Secrets from “The Shark” 8 week course by The Daymond John Academy

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• Course language: English

Week 1: Introduction to DJA and “Growing a business to achieve wealth”

• Creating an action plan
• Making sure your business is scalable
• Exit Strategy
• 3 P’s – People, Product, Process
•  Market research to be sure you have market demand
• Business valuation and goal setting

Week 2: Launching a Product

• Step by step from idea to mass production
• Protection – Trademarks and Patents
• Prototypes, samples, mass production
• Sourcing & Manufacturing
• Distribution and logistics
• Pricing and quality

Week 3: Marketing and Branding

• Best strategies
• Traditional and non-traditional marketing
• Online marketing – Social Media, SEO, SEM, and PPC
• Creating a company website
• Building a powerful brand

Week 4: Sales

• Best sales outlets for your product
• Being “retail ready”
• Getting into “big box” stores
• Getting on TV shopping networks

Week 5: Raising Capital

• Debt vs. Equity
• Traditional lenders and SBA
• Angel investors and Venture Capitalists
• How to create a powerful pitch presentation
• Crowdfunding
• Business loans

Week 6: Creating a powerful Business Plan

• How to create a Business Plan to use for your direction and for raising capital
• What goes in the Business Plan
•  How to create a Marketing Plan
•  What goes in a Marketing Plan

Week 7: Legal Entity set up

• Which entity is best for you
• Asset protection
• Tax advantages
•  How to be setup to receive funds from an equity investor

Week 8: Recap of 7 weeks and open forum for questions

• Open forum for Q&A
• Recap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)

Additional Free Resources

In addition to all the amazing content included in the Academy, every student will receive:

• Your own Daymond John Academy hub to review past webinars and presentations
• Guest lectures from industry experts
• Access to Priceless Contacts
• Templates and documents to create:
• Business Plan
• Investor Pitch Presentation
• Funding Referrals
• Business documents and partnerships agreements
• Digital copies of Daymond’s best-selling books:
• Display of Power and The Brand Within