Description

Unbox your potential with the Entertainment Science – Hennig-Thurau, Houston course, available for only $146.00 Original price was: $146.00.$34.00Current price is: $34.00. at WSOBox.com! Discover our treasure trove of over 60,000 downloadable digital courses spanning Uncategorized. Get professional, self-paced education and enjoy massive savings, often over 80% off. Unlock new skills now!

The course: Entertainment Science by Hennig-Thurau, Houston

• Archive: ;
• Total sizes: (Format files: )
• Course language: English

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.

Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.

Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University

Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.

Michael Koelmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig

Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.

Allegre Hadida, Associate Professor in Strategy, University of Cambridge

Open doors to endless learning with the Entertainment Science – Hennig-Thurau, Houston course at WSOBox.com! Secure lifetime access to our expertly packaged content, crafted to elevate your professional trajectory and personal development.

• Lifetime Access: Unrestricted, permanent access to all your digital courses.
• Smart Savings: Benefit from prices up to 80% lower than original sales pages.
• Guaranteed Security: Your payments are processed with the highest security.
• Actionable Content: Acquire practical, in-demand skills for real-world impact.
• Immediate Download: Access your course content instantly after purchase.
• Learn Anywhere: Study on any device, from desktop to mobile.

Discover your next breakthrough with WSOBox.com!