Description

The course: Sponsored Products Academy by Brian Johnson

• Archive: http://archive.is/84RcJ;
• Total sizes: 2.8 GB (Format files: )
• Course language: English

VIDEO #1

THE BIDDING MYTH: 

Why Bidding More May Not Get Your Ad to Page 1 

VIDEO # 2

SALES & PROFIT:

Why More Sales Does NOT Mean More Profit!

VIDEO #3 

THE MATCH TYPE MYTH:

Understanding match types & organic rankings.

VIDEO 4: 

THE BIG LAUNCH! 

“Up-Leveling” Your Sponsored Products Game!

The Great Bidding Myth 

Why Bidding More May Not Get Your Sponsored Products Ad To Page 1… 

Here’s Everything You Get 

When You Become A Member of The Sponsored Products Academy:

The Sponsored Products Academy 4 Week Intensive Training.

When you become a member of the Sponsored Products Academy, you’ll immediately have access to the “core trainings” led by Sponsored Products Master, Brian Johnson. Inside, Brian will give you everything you’ll need to launch, optimize, scale & master your Amazon Sponsored Products Campaigns. 

Weekly Action Items, Checklists, Instructional Takeaways & Case Studies.

With each week of training inside of the Sponsored Products Academy, you’ll also receive takeaways that include: action items, checklists, case studies, tools & references, “paint-by-number” instructions

and much more. All to ensure you master your Sponsored Products campaigns. 

WEEK 1

• Introduction To Amazon Sponsored Products! Q Basics of Advertising on Amazon Q Why Use Amazon Sponsored Ads
• Definitions Q Ads Placement Q Campaign Manager Overview Q Advertising Reports Overview Q Ad Auctions
• Match Types Overview
• Account, Category, and Listing Eligibility
• Campaign Manager and Ad Structure
• Advertising Reports Overview
• Ad Auctions Q Match Types Overview
• Account, Category, and Listing Eligibility
•  Campaign Manager and Ad Structure
• TAKING ACTION!
• Week 1 Outline, Transcripts, Updates & Corrections

WEEK 2

• Week 2 Introduction
• Basic advertising research, setup, optimization, and troubleshooting
• Advanced Match Types
• Intermediate Search Term Report Analysis and Optimization
• Intermediate Keyword Research -MerchantWords
• Intermediate Keyword Research – Keyword Inspector
• Manual adjustments to keyword bids Intermediate Research Campaign Setup
• Intermediate Ad Reports
• Week 2 Outline, Transcripts, Updates & Corrections
• Intermediate Search Term Report Analysis and Optimization

WEEK 3

• Introduction
• Audience Targeting
• Catching Low-cost Extra Sales
• Competitor Targeting and Spying
• Title Lengths
• Mobile vs Desktop
• Ad Auction Revisited
• Recap
• Week 3 Outline, Transcripts, Updates & Corrections

WEEK 4

• Introduction
• Introduction to Amazon Marketing Services (AMS)
• Amazon Marketing Services (AMS): Setup & Product Submission
• Amazon Marketing Services (AMS): Product Approval
• Amazon Marketing Services (AMS): Product Display Ad
• Amazon Marketing Services (AMS): Headline Search Ad
• Advertising Lifecycle Advanced Analysis & Optimization
• Advanced Analysis & Optimization
• Advanced Troubleshooting Advanced Reports
• Week 4 Outline, Transcripts, Updates & Corrections