Dive into the Product Psychology Course to discover how to apply behavioral design strategies, ethical frameworks, and practical tools to create delightful user experiences.
Master User Behavior with Product Psychology
The Product Psychology Course by Growth.Design, led by renowned experts Louis-Xavier Lavallee and Dan Benoni, is your step-by-step guide to mastering the science of user behavior. Over five weeks, you’ll learn how to integrate psychological principles into your product design to improve user experiences and drive results.
What You’ll Learn:
- Understand user behavior with advanced mental models and frameworks.
- Identify and address experience gaps using proven psychology principles.
- Create user journeys that delight customers and align with business goals.
- Effectively communicate product decisions to stakeholders.
- Design ethical, humane products that build trust and loyalty.
Curriculum Highlights:
Week 1: Understand User Behaviors
Learn to use storytelling, behavioral maps, and psychological frameworks to empathize with users and uncover hidden opportunities for improvement.
Week 2-3: Find the Gaps & Improve Experiences
Master the B.I.A.S. Framework to analyze cognitive biases and apply impactful psychology principles to elevate your product.
Week 4: Create Delightful Journeys
Map and optimize the customer journey, focusing on moments that maximize ROI and build customer loyalty.
Week 5: Communicate Decisions & Design Ethically
Gain practical tactics to rally your team, explain decisions effectively, and ensure your product meets ethical standards using the Manipulation Matrix and humane design principles.
Learning Framework:
- Learn: Grasp psychological principles through story-based lessons and curated resources.
- Practice: Reinforce concepts with hands-on exercises, case studies, and redesign challenges.
- Apply: Directly implement what you’ve learned using Figma templates, checklists, and tactical tools to improve your product.
Why Choose This Course?
- Access 5 weeks of structured, actionable lessons.
- Gain tools, templates, and frameworks that simplify product design.
- Join a supportive community of peers and experts.
Take the first step toward mastering behavioral design and crafting products that users love. Enroll today!
Transform your product design with proven psychology principles. Enroll now to unlock user behavior insights and create experiences that drive results!
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