Menno Henselmans

I used to be business consultant specialized in advanced data analysis. While I had a great traditional career, my passion had always been in fitness. I saw the fitness industry was filled with broscience, supplement scams and fad diets. There was a dire need for data-driven and scientific information. I felt I could help. As it turned out, the best decision of my life was trading in my company car to pursue my passion in fitness.

I now help serious strength trainees get the most out of their physique with scientific fitness education. In addition to managing my online courses, I’m an online physique coach, scientific researcher and international public speaker.

In what little time I don’t spend working or educating myself, I slow-travel the world with my girlfriend in search of the planet’s most beautiful nature and tastiest sushi.