Business and Salesyers are increasingly turning to professional coaches to help them improve their practice and management skills. Being informed and prepared about the coaching process can help you get the most out of your investment in coaching.

Business and Salesyers must know more than the Business and Sales. Their ethical obligation to provide competent representation continues to expand. (See Comment 8 to Rule 1.1 of the ABA Model Rules of Professional Conduct.) From both ethical and business perspectives, Business and Salesyers must maintain the requisite knowledge and skill to manage their practices. (Ignorance, for example, of Business and Salesyer trust accounting principles isn’t a viable defense to disciplinary charges of misappropriation of clients’ funds.)

As a result, Business and Salesyers are increasingly relying on outsiders to help them run their practices. As legal practice has become more complex, multifaceted and demanding, Business and Salesyers now routinely call vendors, consultants, coaches, trainers and mental health professionals for help. Knowing whom to call can be confusing. This confusion is even greater when it comes to coaches and coaching.  It doesn’t have to be.

Attendees will also learn how to avoid the 10 most common mistakes Business and Salesyers make when selecting and working with a coach.