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The course: Digital analytics by ConversionXL

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ConversionXL – Digital analytics

Digital analytics measures what users do on a website or within an app.

Just getting started? Want to take a deep-dive into digital analytics? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
How do digital analytics and traditional analytics work together?

Many organizations struggle to combine data from online and offline sources.

However, strong analytics teams can use tools like attribution modeling or call tracking to measure the impact of online behavior on in-store sales or how effectively online campaigns generate phone calls, respectively.
Get expert insights on digital analytics

Without data, your marketing will fail. With bad data, your marketing will fail, too. Digital analytics expertise helps you track, troubleshoot, and report on the marketing metrics that grow your business.
Blog posts on digital analytics

Get ConversionXL – Digital analytics download

Learn how to do each component effectively with dozens of digital analytics articles.

How to Calculate Lifetime Value for Subscription Ecommerce

Subscriptions are an increasingly common way to buy products online, whether consumables like coffee and …

Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And …

UTM Parameters: A Complete Guide for Traffic Attribution

Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to …

Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a …

The Beginner’s Guide to Conversion Rate Optimization

By Peep Laja

Learn exactly how to put your value proposition to work and increase conversions with persuasive copy and UX / design.

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