Description

Unbox your potential with the Fusion for Profit – Sharan Jagpal course, available for only $24.00 Original price was: $24.00.$9.00Current price is: $9.00. at WSOBox.com! Discover our treasure trove of over 60,000 downloadable digital courses spanning Uncategorized. Get professional, self-paced education and enjoy massive savings, often over 80% off. Unlock new skills now!

The course: Fusion for Profit by Sharan Jagpal

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• Total sizes: 1.384 GB (Format files: )
• Course language: English

Description

The corporate world is typically structured in silos. Managers urgently need to overcome this “silo” effect by fusing ideas across different functional areas in the firm. In Fusion for Profit,Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm’s value . The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T,

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