Description

The course: Marketing for Product People by Justin Jackson

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• Course language: English

Tired of shipping projects that fail to get traction?

This book will teach you everything you need to get started:

• How to build something people want
• How to set up your website and analytics
• How to build momentum before you launch
• A launch plan and checklist
• How to get more leads after you launch

Using step-by-step instructions, you’ll learn market research tactics that help surface solid product ideas. Armed with this research, you’ll be able to create your product with confidence, knowing that you’re meeting a legitimate need. No more guessing!

You’ll also learn how to grow a launch list from the moment you start building your product. Don’t worry about launching to crickets. This time you’ll have people waiting to purchase your product on day one.