Description

The course: Master Google AdWords Course by Johnathan Dane

• Archive: https://archive.is/NXSN5;
• Total sizes: (Format files: )
• Course language: English

Google Ads Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:

• Full year access to a custom Slack channel with other students and KB team members to help you out.
• Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
• First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Course Curriculum

Google Ads Overview 

• What Is Google Ads? (2:29)
• PPC Terminology
• The Google Ads Auction
• Budget Control
• Bidding Strategies
• Account Structure Hierarchy
• PPC Temperatures (17:29)
• Google Quality Score
• The BIG Picture

Navigating the Google Ads Interface 

• Overview
• Side Navigation
• Campaign Pull Out Tab
• Reports
• Tools & Settings
• Linking Accounts
• Search Bar

Google Search Basics 

• Search Terms & Keywords
• Keyword Research
• Keyword Match Types
• Ad Copy Breakdown
• Negative Keywords
• Ad Extensions
• Ad Customizers
• Building A Search Campaign

Google Ads Editor 

• What It Is & Where To Get It
• Shortcuts & Features

Audiences & Targeting 

• Targeting Introduction
• People Targeting 
• Content Targeting
• Remarketing Deep Dive 
• Creating Audiences
• Adding & Excluding Audiences
• Targeting & Observation

Google Display Basics 

• What Is The Display Network?
• Search vs. Display
• Display Ads Format
• Display & Targeting
• Layered Targeting 
• The Laws of Funnel Building 
• Temperatures & Mini Baits

YouTube Basics 

• Money in Numbers
• Understanding New Metrics
• Campaign Subtypes & Goals
• YouTube Ad Formats
• YouTube Targeting 
• Creating The Actual Video Ad (2:36)
• Strength of Audiences

Google Shopping 

• Intro (0:39)
• Account Level Negative Keywords (1:26)
• Conversion Tracking & Attribution (3:25)
• Connecting Google Analytics (3:17)
• Creating Your First Campaign (4:31)
• The Exact Remarketing Audiences You Need (7:51)
• Advanced Remarketing Audiences (12:43)
• Automated Rules (11:36)
• Guide to Google Merchant Center (16:23)
• The Gold Pan Technique (13:12)
• Negative Keyword Campaign Lists (3:01)
• Setting Up In-Market Audiences (7:17)
• Where to Find In-Market Audiences (2:21)
• Setting Up Remarketing Audiences (3:41)
• Using High Intent Search + Shopping (7:01)
• Shopping Bid Strategies (5:19)
• Thanks!

Conversion Tracking & Attribution

• Conversion Tracking & Gtag
• UTMs & ValueTrack Parameters
• Attribution Models

Google Search Mastery

• Single-Keyword-Ad-Groups (SKAGs)
• The Iceberg Effect 
• Scaling Search
• Dynamic Search Ads
• Planners: Keyword + Performance
• Remarketing + Search (RLSA)
• Bottomfeeder Approach 

Display & Video Growth 

• The Reach Planner
• Structuring for Success
• Scaling Display & Video
• Ads in Mobile Apps
• Smart Display 
• Display Discovery
• Gmail & Display Ads

Scripts & Automated Rules 

• Definition & Set Up
• Script: N Gram
• Script: URL Link Checker
• Script: Ad Testing
• Script: Forced Exact Match

Optimization Work 

• Daily Alerts 
• Weekly Routines
• Monthly Routines
• Filters 

Google Ads Wrap Up 

• Landing Page Importance
• Micros & Macros