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As it happened, this particular gym was well aware of the challenge, and as soon as I had signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation. As a business owner and ever curious marketer, as soon as Steve showed me the new member ‘checklist’ I immediately started studying and analyzing what they were doing, and it made me even more curious.; The course: Retention Secrets by Andrew Lock