Description

The course: StoryU E-Course Undeniable Story by Michael Margolis

• Archive: http://archive.is/hFz02;
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• Course language: English

Information:

Undeniable Story: StoryU’s 10-Week Foundation Course

Start with our 6-step Storytelling Blueprint to Influence, Inspire, & Impact. Begins on January 23, 2015.

Learn our 6-step storytelling framework for any presentation, marketing pitch, or issue campaign. This is a critical step in how to get your story straight. You’ll never look at the storytelling process the same again. You’ll become aware of where your story repels, and how to more naturally overcome resistance and objections.

Step 1 – Find Your Frame

The outside world is context for your Undeniable Story. Learn to evolve from problem/solution to possibility/obstacle.

Step 2 – Validate Your Audience

Replace inadequacy marketing. Empower your audience, framing obstacles for dynamic creative tension.

Step 3 – Make it Real

Anchor your story in more than the world of make-believe. Create credibility for yourself and your message.

Step 4 – Raise the Stakes

Learn how to describe converging forces that make your story more Undeniable today than ever before.

Step 5 – Pick Your Battles

Even with a world-changing message or vision, show your clear path and solution for tackling the issues. Make it simple.

Step 6 – Make an Invitation

What does it mean to be part of your story? Where can people start? Learn to lower risk, making it easy for people to say “YES!”