The Rental Biz Academy by Cam Petty is the ultimate guide to launching and scaling a highly profitable event rental business. Whether you’re just starting or looking to grow your existing rental company, this course provides proven strategies, step-by-step guidance, and industry insights to help you succeed in both wedding and corporate events.
With over 18 instructional videos, resource guides, checklists, templates, and pricing calculators, you’ll have everything you need to streamline operations, attract high-end clients, and maximize profitability.
What You’ll Learn in The Rental Biz Academy
Funding, Finances, and Business Growth
- Discover the five investment paths to secure stable financial backing for your rental business.
- Master the essentials of rental business accounting to manage finances with confidence.
- Learn how to budget effectively from Day 1 to keep your business profitable and sustainable.
- Explore strategies to expand beyond weddings and tap into diverse revenue streams.
Inventory Sourcing and Pricing Strategies
- Gain expert insights into sourcing high-demand rental inventory that attracts premium clients.
- Learn data-driven pricing techniques to set competitive rental rates while maximizing profit margins.
- Understand when and how to increase pricing strategically without losing customers.
- Discover how to assess inventory turnover rates and optimize profitability per item.
Logistics and Operational Systems
- Build a seamless event delivery and execution process for smooth rental operations.
- Set minimum rental requirements, manage damages, and implement cost recovery strategies.
- Learn how to hire and manage a top-tier team to support your business growth.
- Develop efficient staffing, delivery, and breakdown logistics to handle events professionally.
Client Journey and Business Management
- Unlock Cam’s proven sales funnel that secures an 82% booking rate.
- Develop Standard Operating Procedures (SOPs) to maintain consistency and quality in service.
- Learn how to draft rental policies and contracts that protect your business legally.
- Set up invoicing and payment schedules to ensure timely payments and cash flow stability.
Branding & Marketing for Rental Business Growth
- Use winning strategies to book high-profile clients like Nike, Goop, and more.
- Learn how to create a standout rental business brand that differentiates you from competitors.
- Develop on-brand content for social media that attracts and engages potential customers.
- Implement email marketing tactics to generate leads and secure repeat business.
Expanding into Corporate Event Rentals
- Learn how Cam scaled her average order from $750 to $4,000 using targeted strategies.
- Discover essential SEO keywords and language to attract corporate clients.
- Implement booking techniques to secure daily events, not just weekend weddings.
- Master in-person networking strategies that helped Cam land six-figure corporate clients.
The Course Curriculum
- Module 1: Starting Your Business
- Module 2: Products and Services
- Module 3: Client Experience
- Module 4: Branding and Marketing
- Module 5: Finances and Team Management
Why Enroll in The Rental Biz Academy?
- Proven strategies from an industry leader with years of experience.
- Comprehensive guides that cover all aspects of a successful event rental business.
- Real-world examples and case studies to help you implement what you learn.
- Lifetime access to course materials so you can learn at your own pace.
Ready to launch and scale a highly profitable event rental business? Join The Rental Biz Academy today and gain expert insights, proven strategies, and all the tools you need to thrive in the wedding and corporate events industry!
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